Associate Marketing Manager - Knees

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Palm Beach Gardens, Florida, United States of America, Warsaw, Indiana, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

This Associate Marketing Manager will report to a Senior Marketing Manager within Knee Reconstruction Marketing and play a key role in supporting the downstream marketing strategy and execution for DePuy Synthes' primary knee implant portfolio. This individual will contribute to campaign execution, clinical messaging development, surgeon education support, and performance analytics that drive market share growth, competitive conversions, and deeper surgeon engagement with the ATTUNE platform and its differentiated clinical philosophies.

The knee implant market is highly competitive and clinically nuanced. This role offers an early-career marketing professional the opportunity to develop deep expertise in implant biomechanics, surgical technique, and evidence-based marketing while working alongside experienced marketers, surgeon consultants, and cross-functional commercial partners. The position provides a strong foundation for long-term career growth within J&J MedTech.

Key Responsibilities

Clinical Messaging & Content Development

• Support the development of clinical value messaging and positioning for the ATTUNE Knee System, grounded in the Solutions in Motion philosophy and Kinematic Restoration surgical approach.
• Assist in creating surgeon-facing marketing materials including product brochures, technique summaries, case study highlights, clinical evidence compendiums, and competitive comparison tools.
• Help translate clinical data, biomechanical concepts, and surgical technique differentiators into clear, compelling content for sales teams and surgeon audiences.
• Coordinate content reviews through regulatory, legal, medical affairs, and brand compliance workflows.

Surgeon Education & Engagement Support

• Support the planning and execution of surgeon education programs, including cadaver labs, product demonstrations, peer-to-peer learning events, and fellowship outreach initiatives.
• Assist in developing training materials and educational content that articulate the clinical rationale behind Kinematic Restoration and the biomechanical advantages of the ATTUNE platform.
• Help coordinate surgeon advisory boards and key opinion leader (KOL) engagements, including agenda preparation, logistics, and follow-up documentation.
• Support society meeting preparation, including booth content, podium presentations, and satellite symposia materials.

Competitive Intelligence & Market Analytics

• Monitor the competitive landscape for primary knee implants, tracking new product launches, clinical publications, messaging shifts, and market share trends.
• Compile and maintain dashboards and reports that track key performance indicators (KPIs) such as implant volume, market share, competitive conversion rates, and surgeon adoption metrics.
• Conduct market research and voice-of-customer analysis to identify unmet needs, adoption barriers, and positioning opportunities.
• Summarize findings with actionable recommendations to inform senior leadership strategy decisions.

Campaign Execution & Field Enablement

• Support the development and execution of integrated marketing campaigns that drive awareness, trial, and adoption of the ATTUNE Knee System across target surgeon segments.
• Help build field enablement tools including selling guides, objection handlers, competitive battle cards, and account targeting resources.
• Assist in developing customer segmentation models and tailored engagement plans that align messaging to surgeon philosophy, practice profile, and procedural volume.
• Track campaign performance and field feedback to continuously refine tactics and improve commercial impact.

Cross-Functional Coordination & Operations

• Serve as a day-to-day coordination point between Knee Marketing and internal partners including Sales, Upstream Marketing, Global Education, Medical Affairs, R&D, and Supply Chain.
• Support go-to-market readiness for new implant configurations, instrument updates, and technique evolutions.
• Manage marketing project timelines, budgets, and vendor relationships to ensure on-time, on-budget delivery.
• Maintain organized repositories of marketing assets, clinical evidence libraries, and competitive intelligence files.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, Biomedical Engineering, or a related field.
• 4+ years of professional experience in marketing, product management, or a related commercial function (internship or co-op experience counts).
• Strong written and verbal communication skills with the ability to distill complex clinical concepts into clear messaging.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); comfort working with data and creating presentations.
• Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously.
• Intellectual curiosity and a genuine interest in learning orthopedic clinical concepts, surgical techniques, and implant biomechanics.
• Collaborative mindset with a willingness to learn and take initiative.
• Up to 20% domestic travel, including occasional overnights and weekends.

Preferred

• Internship or co-op experience in medical devices, orthopedics, or a related healthcare industry.
• Coursework or foundational knowledge in anatomy, biomechanics, or biomedical engineering.
• Exposure to clinical evidence interpretation or medical/scientific writing.
• Familiarity with product launch processes or go-to-market frameworks.
• Experience supporting events, trade shows, or customer-facing engagements.
• Ability to work in clinical settings, including operating rooms and cadaver labs.

On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

 

It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center  ([email protected]) or contact AskGS to be directed to your accommodation resource.

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Communication, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Market Research, Problem Solving, Product Development Lifecycle, Product Strategies, Relationship Building, Tactical Planning