Area Sales Manager

 

 

ASM Job Description 13:28 02/07/2026

 

 

Area Sales Manager – North West and North Wales Job Title : Area Sales Manager – North West and North Wales

Reports to : UK Field Sales Manager

Salary Band : £53,000 per annum + performance related bonus

Tenure : Permanent

Hours of Work : As required (Minimum 37.5 hours)

 

There may be occasions where flexibility is required in your working hours, and you may need to stay away from home for short periods.

 

Key Responsibilities

• To manage the market share within allocated geographic areas, industries or accounts in: CH, CW, L, LL, M, SK, SY, TF, WA

• To develop and expand on a long-term basis certain nominated and parent company established Global accounts within the area of responsibility.

• Continuous focus, action and target setting for developing new business and building new customer bases in the North West and North Wales region

• Accountable for the establishment of both annual and monthly sales objectives in coordination with the Company’s strategic plan.

• Follow-up leads generated by marketing activities.

• Implementation of the sales and marketing plans.

• Assist in the reporting and forecasting functions monthly.

• Assist in the reporting, controlling, forecasting, and managing of the allocated industries and accounts within the areas of responsibility.

• Provide an Industry and product reporting package as determined by KROHNE Management.

• Expected to be knowledgeable of market and industry trends, competitors, and leading customer strategies.

• Maintain appropriate data and information on the company CRM system. Actively participate and follow the Company’s expected behaviours and values.

• Other duties as determined by the Sales Director.

 

 

 

ASM Job Description 13:28 02/07/2026

 

Skills and Competencies Experience

• ONC in Electrical/Instrumentation

• Degree in Engineering would be advantageous.

• A clean driving license.

• Has a good proven track record of a field sales background. Teamwork

• Ability to establish and maintain working relationships with others, share information and resources with others, as required.

Communication and Interpersonal Skills

• Strong negotiating skills and capacity

• Ability and willingness to follow instructions of management and respond to requests from others in the team in a helpful manner.

• Strong written and verbal communication skills Customer Focus

• Demonstrates an understanding of the needs of internal and external customers.

• Ensures actions of self and others meet or exceed customer requirements. Initiative

• Monitors and manages own time to ensure daily objectives are met. Develops and improves procedures in agreement with line manager. Accepts additional challenges and responsibilities willingly and assists others.

• Self-reliant

• Willingness to work extra hours or help in areas outside of role. Use of initiative to ensure tasks are completed. Supportive of manager and wider team goals and objectives.

Benefits We offer a competitive salary in addition to a bonus structure if targets are met, along with the following benefits package:

• 24 days annual leave, increasing with length of service

• Paid Birthday Leave

• Opportunity to sell unused annual leave

• Company Car

• Pension

• Life Assurance worth 4 times basic salary

• Health cash plan

• Private Medical Insurance

• Professional Subscriptions

• 24/7 Colleague Assistance Programme

• Enhance Sick Pay

• Hybrid working: working from home/field based

• Finish at 13:00 hours on a Friday