Campaign Manager

Overview

Waters Corporation is seeking a results-oriented and collaborative Team Leader, Campaign Management to guide the design, execution, and optimization of marketing campaigns that fuel pipeline growth. This leader will oversee a small team of campaign specialists, providing direction, coaching, and support to ensure campaigns are executed with excellence and deliver measurable commercial impact. This role requires strong partnership with product marketing in the business segments, inside sales, sales enablement, and regional partners to ensure alignment to business priorities and consistent progress toward revenue goals and targets.

Responsibilities

Campaign Planning & Alignment

• Partner with Product Marketing, Segment Leaders, and other regional commercial teams to translate business priorities into integrated campaign plans with good channel mixes that support the customer’s journey.
• Ensure marketing activities support growth initiatives, new product launches, and funnel fill.

Team Leadership & Development

• Manage and coach a team of campaign specialists, setting clear priorities, providing guidance, and fostering a high-performance action packed, results oriented and growth mindset culture.
• Ensuring campaigns are executed on time, on budget, and driving MQL, SQL, and pipeline growth.

Campaign Execution & Optimization

• Oversee campaign activation across digital, events, and partner channels to be the quarterback to assigned business segments, SMIs and campaigns.
• Continuously monitor campaign performance, identifying opportunities to adjust tactics and improve results.  Reporting back to key stakeholders and partners.

Lead Management & Funnel Support

• Partner with Inside Sales and Commercial teams to streamline lead capture, routing, and nurturing processes, ensuring MQLs are handed off seamlessly and further qualified by Inside Sales.
• Work closely with other sales teams, enablement teams to improve funnel conversion and lead velocity.

Performance Measurement & Reporting

• Define and track KPIs including engagement, MQLs, pipeline, and revenue contribution.  Looking at leading and lagging indicators to better predict marketing performance.
• Provide regular reporting and insights through dashboards, highlighting performance by channel, segment, and region working closely with analytics and revenue operations teams.
• Recommend budget allocations based on impact and ROMI.

Qualifications

• 7+ years of experience in B2B marketing, with a focus on marketing.
• Experience managing and developing marketing professionals.
• Strong understanding of demand generation tactics, multi-channel campaign execution, and funnel management.
• Expertise in integrated marketing planning, channel mix optimization, and customer journey mapping.
• Data-driven mindset with the ability to analyze KPIs and optimize programs.
• Strong communication and stakeholder management skills.