Manager, Social Media & Influencer Marketing

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster®  and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ®  app daily.

This is a leadership role within Chamberlain Group’s Brand and Communications function within Marketing, responsible for setting the strategic direction for, and stewardship of, organic social media across the full house of brands (Chamberlain Group, myQ, LiftMaster and Chamberlain) and their B2B and B2C segments.

You will:

• Lead and develop the Social Media team that manages all organic channels—TikTok, Meta (Instagram & Facebook), YouTube, and emerging platforms—for every master brand and relevant segment, setting platform strategy, editorial standards, and performance goals

• Own and set strategic direction for myQ’s influencer and affiliate marketing programs on Amazon, Instagram, Meta, and TikTok, partnering closely with Marketing leads across the Services businesses to align programs to commercial priorities and revenue targets

• Act as steward of Chamberlain Group’s master brand standards, ensuring voice, visual identity, and messaging consistency across all organic, influencer, and affiliate content and channels;

• Set strategic direction and owns the annual roadmap for organic social media across Chamberlain Group’s house of brands (Chamberlain Group, myQ, LiftMaster, and Chamberlain) and relevant B2B and B2C segments, ensuring platform strategy and content investment align to brand and business objectives.

• Build and manage relationships with influencer and affiliate partners, agencies, and platform representatives—negotiating terms, evaluating performance, and optimizing program return on investment.

• Partner with Marketing leads across the Services businesses and cross-functional stakeholders (creative, brand, commercial, legal) to align social, influencer, and affiliate strategy with campaign objectives, product launches, and business priorities.

• Establish KPIs and reporting frameworks across organic social and influencer/affiliate programs, translating performance data into strategic recommendations for senior leadership.

• Manage budget, vendor contracts, and resource allocation across social, influencer, and affiliate marketing programs.

• Evaluate emerging platforms, formats, and trends, recommending where Chamberlain Group and its brands should invest to stay ahead of the market.

• Guide on-camera or on-platform talent and campaigns (e.g., TikTok Live, influencer collaborations), ensuring brand-safe, authentic execution in high-visibility moments.

• Personally serve as on-camera talent for select organic social and influencer content (e.g., TikTok Live, short-form video, brand takeovers), authentically representing the brand and modeling the on-screen presence expected of the team.

• Identify and resolves risk, compliance, and brand-safety issues across social, influencer, and affiliate channels, partnering with Legal and Communications as needed.

You have:

• 6+ years of experience in social media, influencer/affiliate marketing, or digital content strategy.

• Experience leading people and managing cross-functional or agency partners.

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

#LI-Hybrid

The pay range for this position is $102,600.00 - $165,375.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome.  

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].

NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.