- Location
- 1300 Gezon Pkwy SW, Wyoming MI, United States of America
- Workplace
- Remote, Hybrid, Onsite
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Education
- Bachelor
- Source
- Workday
Description
Welcome to Gordon Food Service! We are excited that you are thinking about opportunities with us, and we have an amazing story to share. See below for a quick glance of who we are and the impact you could have on the food service industry. There's a seat at our table for you...
Position Summary:
The Growth Marketing Manager is a strategic leader who bridges business strategy with campaign execution to drive commercial revenue. Directing a dedicated team of specialists across the end-to-end customer lifecycle, this role translates business goals into multi-channel strategies that accelerate acquisition, retention, and customer lifetime value. This leader harnesses our data to continuously optimize engagement touchpoints, driving re-order velocity and expanding share-of-wallet. Partnering closely with Marketing Operations, this leader leverages our MarTech stack, AI tooling, and enterprise platforms to accelerate campaign execution, experimentation, and scale growth.
What you will do:
Strategic Product Marketing & Growth Engine Execution:
Direct overarching product marketing, positioning, and organic/paid growth strategies—spanning SEO, AI Engine Optimization (AEO/AIO), lead generation, and landing page UX. Build and govern a structured, hypothesis-driven A/B testing framework to continuously optimize multi-channel conversion and campaign velocity.
Customer Lifecycle & Retention Strategy:
Drive the end-to-end customer lifecycle strategy, partnering with Marketing Operations for technical deployment. Direct automated onboarding, retention, win-back, and churn-mitigation campaigns that accelerate re-order velocity and expand Customer Lifetime Value (CLV).
Commerce Media & Vendor Partnerships:
Lead the strategic packaging, positioning, and commercial execution of Retail Media Network (RMN) ad inventory, supplier-funded campaigns, and vendor promotional partnerships to unlock new revenue streams.
Technical Leverage & Operational Scaling:
Partner closely with Marketing Operations and team Product Owners to translate commercial strategies into technical requirements. Enforce campaign brief governance, leverage generative AI and automation platforms, and track full-funnel cohort retention metrics to optimize overall platform efficiency
Team Leadership & Scope Governance:
Directly lead, coach, and manage a team of marketing specialists. Establish clear KPIs, focus areas, and operational boundaries across Brand & Acquisition, Commerce Media (Retail Media Network), and Retention pillars.
When you will work:
Monday to Friday, 8am to 5pm
Hybrid schedule, 4 days in office in Wyoming, MI, 1 day remote
What you’ll bring to the table:
Bachelor's degree in Business, Marketing or related is required.
Eight years of strategic and executional responsibilities in digital marketing or eCommerce required, including three years leading and developing a digital team.
Commercial & Strategic Acumen: Proven ability to connect corporate financial objectives to multi-channel execution, maximizing customer lifetime value and channel yield.
Team Leadership & Scope Governance: Strong management skills to coach specialists, manage workload intake, and maintain clear operational boundaries across acquisition, media monetization, and retention.
Lifecycle & Retention Mastery: Deep understanding of customer journey mapping, behavioral triggers, segmentation, and re-order velocity models.
Data-Driven & Experimental Mindset: Skilled in hypothesis-driven A/B testing methodologies, cohort retention analysis, and measuring campaign ROI.
Cross-Functional Collaboration: Exceptional partnership skills to interface with Marketing Operations, Product Owners, Analytics teams, and vendor partners.
Marketing Automation Platforms: Enterprise platforms (e.g., Salesforce Marketing Cloud, Hubspot, etc.) for automated lifecycle messaging and journey orchestration.
Analytics: Reporting suites to evaluate behavioral patterns, cohort performance, and full-funnel attribution.
Generative AI & Productivity Tools: AI tools and automation utilities used to accelerate copy iteration, creative testing, and campaign execution speed.
Digital Ad & Commerce Platforms: Paid ad managers (Meta, Google), Retail Media Network ad packaging tools, and landing page UX platforms.
Workflow & Intake Management: Campaign brief governance systems and tools used to manage specialist team velocity.
BE PART OF AN AMAZING CULTURE WHERE WHAT MATTERS TO YOU, MATTERS TO US!
Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a Gordon Food Service customer to provide a letter of support from their management if they are selected for the interview process.
Equal Employment Opportunity is a matter of policy at Gordon Food Service, Inc. and we are committed to a work environment in which all individuals are treated with respect and dignity.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to [email protected] and use the words “Accommodation Request” in your subject line.
All Gordon Food Service locations are tobacco-free.
Gordon Food Service is a drug-free workplace and conducts pre-employment drug tests.
