Market Intelligence & Data Analyst

Overview:

RMIT Vietnam is seeking a Market Intelligence & Data Analyst to turn complex data into clear, decision-ready insights that shape how we understand our market, customers and performance. Sitting within the Market Intelligence & Strategy team, this role combines advanced quantitative analysis, statistical modelling and business intelligence to uncover trends, identify risks and support strategic decisions across brand, products, pricing, competitors and the student experience.

In line with our current recruitment and selection guidelines, this role is open to Vietnamese candidates only.

Expected start date: at the earliest available opportunity.

WHY JOIN RMIT VIETNAM?

At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.

Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.

WHAT WE OFFER

• Competitive gross remuneration package for candidates.
• 13th month Tet bonus
• Private Health insurance for you and your family, plus Personal Accident Insurance
• 20 days annual leave, sick leave, volunteer leave and public holidays (Christmas break and Tet Holidays)
• Professional development and career advancement
• Access to state-of-the-art facilities and resources
• A vibrant and diverse campus life and more!

POSITION SUMMARY

The Market Intelligence & Data Analyst is the quantitative analytics specialist of the Market Intelligence & Strategy department. The role is responsible for the department’s quantitative data analysis, statistical modelling and business-intelligence capability – turning large and complex datasets into rigorous, decision-ready insight on brand, products, pricing, competitors and market performance. It owns the design and delivery of advanced quantitative analyses, predictive and statistical models, and the dashboards, automation and data infrastructure that make insight available across the University. The role works closely with the Manager, Market Research, the Market Analyst & Research Project Lead and the Senior Qualitative Research Specialist, and engages internal stakeholders across Schools, Student Recruitment, Marketing and Finance as well as counterparts in Melbourne. It identifies risks, improves and streamlines quantitative research design and data processes, and is expected to advance the analytics maturity of the department. The position is mainly based in Ho Chi Minh City, but the scope of work covers both Vietnam and other regional markets following the University’s direction.

KEY ACCOUNTABILITIES SUMMARY

The role’s accountabilities are organised into four functional areas: (1) Quantitative analysis and statistical modelling; (2) Business intelligence, dashboards and automation; (3) Data strategy, management and governance; and (4) Insight delivery and continuous improvement.

1. Quantitative Analysis & Statistical Modelling

• Lead all quantitative data processing, interpretation, analysis and modelling for the department, applying advanced statistical and analytical techniques to datasets spanning Products, Pricing, Brand and Market Performance.
• Design and build statistical and predictive models – for example regression, segmentation and clustering, forecasting and trend analysis, significance and hypothesis testing, and survey/weighting analysis – to explain drivers and anticipate market movements.
• Guide the team on the selection of appropriate quantitative methods and techniques, set standards for analytical rigour, and ensure the validity, reliability and reproducibility of quantitative outputs.
• Develop and refine quantitative research designs (sampling, instrument and weighting design) in partnership with the research team to ensure data is collected in a statistically sound way.

2. Business Intelligence, Dashboards & Automation

• Create reports, visualisations and interactive dashboards using a range of database and BI technologies (e.g. Power BI) to make quantitative insight accessible to market research and stakeholder audiences.
• Develop and maintain the in-house market intelligence hub, producing regular and ad-hoc reports on brand, products, pricing, competitors, promotion and channels.
• Formulate and implement processes for automated insight and performance metrics to management using advanced BI tools, and build tools, tests and dashboards that operationalise key findings.

3. Data Strategy, Management & Governance

• Establish and implement the strategy for gathering, managing and disseminating data and performance metrics across the wide range of data owned by the department.
• Model database needs based on project requirements and maintain data dictionaries and documentation associated with these data models.
• Ensure adherence to ethical and professional requirements and to RMIT Privacy, Compliance, Risk & Regulation in the handling, storage and use of data.

4. Insight Delivery & Continuous Improvement

• Drive quantitative project milestones to completion – building partnerships, defining accountability, and leading the activities that operationalise key findings – and provide recommendations that inform and enhance decision-making.
• Create and deliver impactful presentations and ad-hoc analyses for mid-level and senior audiences to aid management decision-making and business planning.
• Continually refine market intelligence and quantitative research processes by identifying inefficiencies and suggest and implement tools and methods that enable the digital and regional-expansion initiatives of the University.

Other duties commensurate with the scope of the role

Key Selection Criteria

• Bachelor’s degree in data science, business analytics, statistics, economics, marketing or another quantitative discipline.
• At least 3–4 years’ experience in a similar quantitative analytics or data-analyst role, in market research or a comparable data-intensive industry.
• Strong quantitative and statistical skills, with demonstrated experience applying advanced techniques such as regression, segmentation/clustering, forecasting and trend analysis, and significance/hypothesis testing.
• Advanced proficiency working with large and complex datasets, predominantly in Excel and SQL; statistical analysis using tools such as SPSS, R or Python; Power BI or equivalent a strong advantage.
• Demonstrated experience designing and validating quantitative analyses and models, with a focus on rigour, accuracy and reproducibility.
• Experience with data visualisation and BI tools (e.g. Power BI) to communicate business insights through clear, well-designed reports and dashboards.
• Experience modelling database needs and maintaining data dictionaries, documentation and data-governance practices.
• Strong business acumen and problem-solving skills, with the ability to translate complex quantitative findings into actionable recommendations.
• Excellent written and verbal communication, with the ability to deliver impactful presentations to mid- and senior-level audiences; attention to detail and strong quality control.
• Well-developed interpersonal skills including coordination, liaison and communication, both written and spoken, in English and Vietnamese, across a broad range of stakeholders.
• Strong project-management capability and commitment to continuous improvement, with the ability to organise and prioritise multiple projects in a fast-paced environment.
• Appointment to this position is subject to passing a background check as outlined in the RMIT Vietnam Background Check Matrix.
• Ability to display appropriate behaviours in line with the position, RMIT Values and RMIT Leadership Model.

For full details of the accountability, please refer to the Job Description.

HOW TO APPLY

To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.

Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.

Compliance Requirements

All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit. 

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.0 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines). 

Further guidance will be provided during the recruitment process.

RMIT UNIVERSITY COMMITMENT

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

IMPORTANT NOTICE:

• Please ensure that your application is submitted through our Workday system on the RMIT Careers page. We do not accept applications through other means.
• RMIT Vietnam will never request any fees or payments during the application process. Be vigilant about scams asking for payment to apply.
• For any questions or support, feel free to reach out to our Talent Acquisition team at [email protected]

Applications Close:

4 thg 10 2026 11.59 pm

RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community.  As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.

https://www.rmit.edu.vn/about-us