Director, Regional and Customer Marketing, Rare Hematology

Role Summary

This is an exciting opportunity to join the Pfizer Hematology and Endocrinology portfolio within Specialty Care. Pfizer Hematology has 3 on-market products (Hympavzi, Benefix and Xyntha) and Endocrinology has 2 on-market products (Ngenla and Genotropin), with a continued commitment to the Sickle Cell therapeutic area with a phase 3 pipeline asset (osivelotor) in development.

Pfizer Hematology is seeking a franchise-level Regional and Customer Marketing Director. The Regional and Customer Marketing Director is a critical hybrid field-based role with dual customer-facing and marketing responsibilities within Pfizer’s Hematology and Endocrinology Franchise, responsible for executing national and regional marketing strategies that drive therapeutic area awareness and support Pfizer’s commitment to Rare Hematology, with a primary focus on Sickle Cell Disease.

Reporting to the US Hemophilia Factor and Sickle Cell Lead, the colleague will work in alignment with Marketing and collaborate with Thought Leader Engagement, Patient Engagement, Policy & Public Affairs, Communications, and Medical to develop and implement initiatives that resonate with health systems and patient communities tailored to the unique dynamics of priority geographies (50% of time), while maintaining connection with key thought leaders and health systems in the rare hematology and sickle cell space (50% of time).This is a unique opportunity to drive commercial readiness and market shaping efforts in a high-impact therapeutic area, while collaborating cross-functionally to ensure our pipeline delivers on its promise to transform care for people living with sickle cell disease.

Key Responsibilities

• Develop and execute national and regional marketing plans aligned with TA strategy while addressing local market dynamics and customer needs.

• Obtain therapeutic insights from Opinion Leaders and key stakeholders to help advance portfolio strategies and decisions

• Identify emerging trends, competitive activity, and customer insights that inform business decisions.

• Build out local market plan that is informed by strategic assessment in partnership with other cross functional stakeholders

• Ownership of strategic and tactical execution of local marketplace plans including relevant materials and resources for patient education and community engagement to enhance TA and Pfizer visibility

• Optimize marketing budgets, ensuring efficient allocation of resources for maximum impact based on TA strategy

• Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Patient Engagement, TLEL and Medical) to ensure a consistent and compliant approach to Opinion Leader and key stakeholder engagement

• Responsibilities include management of 3rd party agency for content creation, navigation of content through RC/GCMA process, and budget management

• Lead Special Projects across Hem/Endo TA as requested/appropriate

• Work collaboratively and seamlessly with Pfizer cross-functional teams, including marketing (US and global), medical, patient engagement, policy and communications to ensure cross-functional alignment in execution as compliant

• Lead national and regional conference strategy and presence, ensuring impactful engagement with key customers with actionable metrics, and track vs. goals.

• Liaise and communicate with internal stakeholders to ensure local market insights are informing broader Pfizer strategic plans

• Monitor and analyze marketing campaign effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.

Qualifications

• Bachelor’s degree required; advanced degree preferred.

• Minimum of 8+ years of experience in pharmaceutical or healthcare marketing, with a strong background in regional execution and prior customer-facing experience (i.e. sales, key account)

• Experience in customer engagement in Rare Disease and Specialty Care highly preferred, along with prior Sickle Cell Disease experience

• Proven ability to develop and implement regional marketing strategies tailored to local market conditions.

• Strong understanding of the rare hematology/sickle cell landscape, competitive market dynamics, and key stakeholders.

• Experience working in a cross-functional environment, collaborating with Patient Engagement, Medical Affairs and Policy.

• Ability to analyze market data, identify insights, and develop actionable marketing strategies.

• Strong communication, leadership, and project management skills.

• Willingness to travel up to 50%, including overnight stays and weekend congress participation.

• Demonstrated success in influence/negotiation and proven ability to build and maintain productive and collaborative relationships with key external and internal stakeholders, including key opinion leaders

• Proven leadership skills while working in cross functional and matrix environment, with an ability to lead by influence

• Strong organizational and analytical skills, including capabilities for uncovering deep customer insights, and assessing complex business/customer situations and translating insights into actionable plans

• Track record of working well across internal and external stakeholders.

• Demonstrated creativity in development and partnership collaborations / innovative programs

• Excellent communication and facilitation skills- thinks & communicates with the audience's needs first

LAST DAY TO APPLY: 10/06/2026

 

 

The annual base salary for this position ranges from $176,600.00 to $294,300.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

 

 

 

 

 

 

This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.

 

 

Relocation assistance may be available based on business needs and/or eligibility.

 

 

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

 

 

 

 

 

 

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

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