Digital Media Specialist

Description

Job Summary:

The Digital Media Specialist supports the company’s digital marketing and social media initiatives by assisting agents, regional offices, and leadership with online branding, content creation, and digital platform management. This role collaborates with the marketing team to execute campaigns, maintain social media presence, and support digital marketing tools that promote the company, its agents, and listings.

Duties/Responsibilities:

• Support and create social media accounts for the company, regional offices, and new agents on Facebook, Instagram, and LinkedIn.
• Assist agents and property management teams with digital marketing needs, including social media setup, website support, and advertising campaigns.
• Help establish and maintain the company’s Instagram presence, including reels, video content, and posts.
• Support newsletters, magazine ads, and other marketing materials in the Premier footprint and for specific regions.
• Assist/manage the President’s social media presence and digital branding.
• Provide social media and graphic support for designated regions, including Premier and Ocean Village campaigns.
• Execute the Ignite program to support agents with websites, social media, and digital tools.
• Help with campaigns and projects for special initiatives (e.g., DSG campaigns).
• Monitor social media engagement and campaign performance to help improve reach and brand awareness.
• Participate in marketing team meetings and collaborate with leadership to identify opportunities for digital content and promotion.
• Provide backup support to Digital Marketing and ASC team members and assist with special projects or regional marketing needs.

Requirements

Skills/Abilities:

• Basic graphic design and content creation skills.
• Familiarity with digital marketing tools, social media management platforms, and website content management systems.
• Strong organizational, communication, and multitasking abilities.
• Attention to detail and willingness to contribute ideas.
• Ability to work collaboratively across teams and support multiple projects simultaneously.
• Proficient with Google Workspace (Docs, Sheets, Drive, Calendar) or similar software..

Education and Experience:

Bachelor’s degree in Marketing, Communications, Media, or related field preferred.

Experience with social media platforms including Facebook, Instagram, and LinkedIn.

Physical Requirements: 

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times. 

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.