Sr Sales Analyst

Position Summary

We are seeking a highly analytical, business-minded, and results-driven Senior Sales Analyst to drive revenue growth through data, insights, and commercial strategy. This role serves as a strategic partner to Commercial and Marketing leadership, helping the organization identify growth opportunities, improve performance, optimize customer engagement, and make data-driven business decisions.

The ideal candidate combines strong analytical capabilities with commercial acumen and can translate complex data into actionable recommendations that drive measurable revenue outcomes. This individual will lead reporting, forecasting, performance analysis, and revenue growth initiatives while serving as a trusted advisor to leadership teams.

Key Responsibilities

Revenue Growth & Commercial Strategy

• Identify, quantify, and prioritize revenue growth opportunities across customers, products, channels, and market segments.
• Analyze sales, customer, product, and market performance to uncover risks and opportunities.
• Partner with Commercial and Marketing leaders to develop and track strategic growth initiatives.
• Deliver actionable recommendations that improve revenue, profitability, customer retention, and customer lifetime value.
• Support business planning and growth strategies through fact-based analysis and performance measurement.

Commercial Analytics & Performance Insights

• Serve as the primary analytics partner for Commercial and Marketing teams.
• Conduct ad hoc and recurring analyses to support strategic and operational decision-making.
• Identify key drivers of performance, including growth trends, customer behaviors, product performance, and market opportunities.
• Translate data into clear insights, recommendations, and action plans.
• Monitor and report on KPIs, trends, and business performance metrics.

Forecasting & Revenue Planning

• Support revenue forecasting and commercial planning processes.
• Develop reporting and analytics that improve forecast accuracy and business visibility.
• Monitor leading indicators and performance trends to proactively identify opportunities and risks.
• Create tools and dashboards that help leadership evaluate progress against revenue objectives.
• Assist leadership teams in measuring performance against strategic goals.

Business Intelligence & Reporting

• Design, develop, and maintain Power BI dashboards, scorecards, and executive reporting tools.
• Build scalable reporting solutions that provide visibility into commercial performance and growth initiatives.
• Establish standardized KPI reporting and executive performance scorecards.
• Improve data accessibility and reporting efficiency through automation and process improvement.
• Ensure accuracy, consistency, and integrity of reporting outputs.

Marketing Analytics & Customer Insights

• Partner with Marketing teams to evaluate campaign effectiveness and return on investment.
• Analyze customer segments, purchasing patterns, engagement trends, and growth opportunities.
• Support lead generation, conversion, retention, and customer growth initiatives through data-driven insights.
• Develop reporting that measures marketing performance and business impact.
• Identify opportunities to improve customer engagement and revenue generation.

Advanced Analytics & Automation

• Utilize Power BI, SQL, Python, AI tools, and automation technologies to improve reporting and decision-making capabilities.
• Develop predictive and diagnostic analyses that support revenue growth initiatives.
• Automate repetitive reporting processes and create efficient self-service analytics tools.
• Continuously improve analytical capabilities through modern business intelligence and automation solutions.

Cross-Functional Collaboration

• Partner closely with Commercial, Marketing, Finance, IT, Operations, and Executive Leadership teams.
• Support strategic initiatives through analysis, reporting, and performance measurement.
• Present findings and recommendations to senior leaders and business stakeholders.
• Act as a trusted advisor on commercial performance, customer growth, and revenue-related opportunities.
• Drive alignment between business objectives, performance measurement, and execution.

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Qualifications

Required Experience

• 5+ years of experience in Sales Analytics, Commercial Analytics, Business Intelligence, Revenue Operations, Sales Operations, or a related analytical function.
• Experience directly supporting Commercial, Sales, or Marketing organizations.
• Demonstrated success translating data and insights into measurable business results.
• Experience creating executive-level dashboards, reporting, and performance scorecards.
• Proven ability to influence decision-making through analytics and business insights.

Technical Skills

• Advanced Power BI experience required.
• Strong Excel and data analysis skills.
• Experience working with CRM platforms such as Salesforce, Dynamics 365, HubSpot, or similar systems.
• SQL experience preferred.
• Python experience preferred.
• Experience with business intelligence, data visualization, and analytics tools.
• Experience leveraging AI and automation tools to improve reporting and analytical efficiency is a plus.

Leadership Competencies

• Strong commercial and business acumen.
• Excellent analytical and problem-solving abilities.
• Ability to translate complex data into actionable business recommendations.
• Strong communication and presentation skills.
• Ability to work effectively with senior leaders and cross-functional stakeholders.
• Highly proactive, self-directed, and results-oriented.
• Comfortable operating in a fast-paced, growth-focused environment.

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What Success Looks Like

• Clear visibility into revenue performance, growth opportunities, and business risks.
• Improved forecast accuracy and performance measurement capabilities.
• Increased adoption of data-driven decision-making across Commercial and Marketing teams.
• Revenue growth opportunities consistently identified, prioritized, and measured.
• Executive leadership has actionable insights to support strategic decisions.
• Reporting and dashboards become trusted tools for managing business performance.
• Marketing and commercial initiatives are effectively measured and optimized.
• Measurable improvements in revenue growth, customer retention, and overall commercial effectiveness.