Director of Acquisition

Who We Are

Decentralized Masters is an investment education and research company. We went from two co-founders to 160+ people and 4,500+ paying members in four years, bootstrapped and profitable. Our business is built on continuity: high-ticket and low-ticket programmes that are membership-based, with payment plans, renewals, upsells and a paid newsletter. We have never taken outside capital. Our growth is still heavily direct-response: paid media on Facebook, YouTube and Google feeds the webinars, calls and offers that fund everything we do.

Our vision is to become the gold standard in investment education and research.

Read This Before You Go Further

This is a hands-on leadership role with real numbers attached. You work directly with the VP of Acquisition, own the performance of paid media day to day, and are accountable for cost per qualified call, CAC, allowable acquisition cost and payback. You lead and optimize a team rather than build one from scratch, and you are expected to stay close to the data and the creative.

We move at an uncomfortable pace. If you need consensus before you test, or you have never owned an acquisition budget, this is not the right seat.

Why This Role Exists

Acquisition is the cash engine of Decentralized Masters, and low-ticket is the basis of the group's future growth. High-ticket and low-ticket are both continuity-based, membership-focused products, so a customer's value depends on retention, upsell and renewal as much as on the first sale. A change of a few points in cost per qualified call, close rate or retention is worth millions of dollars a year.

The Director of Acquisition gives the VP of Acquisition a senior operator who runs paid media and funnel performance every day, so the VP can focus on channel strategy, partnerships and the wider acquisition mix.

Concretely, you will:

• Run paid acquisition across Facebook, YouTube, Google and emerging channels, at budgets exceeding $1M per month.
• Scale both high-ticket and low-ticket funnels profitably.
• Find and fix the leaks between first impression, booked call or first purchase, show, close, upsell and renewal.
• Set and hold allowable acquisition costs from retention, upsell and renewal data.
• Build the creative, testing and analytics rhythm that finds the next winning angle before the current one fatigues.
• Lead and optimize the paid media and funnel team.
• Work with the VP, sales and compliance so growth is effective and defensible in a financial, investment-related category.

What You Will Own

1. Paid Acquisition Performance (Primary)

• Develop, execute and optimize paid strategy across Facebook, YouTube, Google Ads and emerging channels.
• Decide where the next dollar goes within the VP's channel strategy, and cut what does not work quickly.
• Own creative strategy: new angles, formats, hooks and targeting tactics, so performance does not decay as audiences saturate.
• Support organic and affiliate channels with paid amplification and tracking, working with the VP.
• Build and maintain external working relationships with media partners, advertisers, financial and direct response publishers, list brokers and other vendors.

2. Funnel & Campaign Performance: High-Ticket and Low-Ticket

• Write, rework or source copy that drives conversions across ads, landing pages, webinar and application steps, and low-ticket offers, and coach the team to do the same.
• Create, manage and scale campaigns for both high-ticket and low-ticket funnels with consistent monthly revenue growth.
• Own the low-ticket paid engine as the foundation of future growth, including its handoff into the rest of the offer ladder.
• Run a structured A/B testing program across ad copy, visuals, landing pages, webinar and application steps, low-ticket offers and calls to action.
• Identify good, mediocre and bad copy, and write or source alternatives that drive conversions.
• Work with sales leadership so lead quality, show rates and close rates are measured end to end and fed back into targeting.
• Own retargeting and lead nurture through the funnel and customer journey.

3. Unit Economics, Retention & Budget

• Own CAC, LTV, LTV:CAC, ROAS,CPL, cost per qualified call, contribution margin lead scoring, and cash payback by funnel, offer, channel and cohort.
• Understand retention rate, upsell rate and renewals for high-ticket and low-ticket continuity products, and use them to set allowable acquisition costs.
• Manage the timing between media spend today and payment-plan collections, together with finance.
• Keep spend within guardrails and run processes for budgetary control and accountability of all paid media spend. Report on every campaign.

4. Team & Collaboration

• Lead and optimize the paid media and funnel team, including media buyers, creative strategists and analysts.
• Work with the VP of Acquisition, the in-house marketing team and external experts, and train the team in advanced acquisition techniques.
• Run a weekly operating rhythm: scoreboard, test review, creative review and spend decisions.
• As capacity allows and at the direction of the VP of Acquisition, apply your acquisition and copywriting skills to other businesses in the group (for example Future Finance and Legacy). Your primary accountability stays with Decentralized Masters.

5. Compliance & Risk

• Own advertising compliance for paid media across platforms and claims: FTC and platform policies, and the specific constraints of financial and investment-related offers.
• Manage platform concentration risk, account health and ad account redundancy.