- Location
- Ahmedabad, India
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Experience
- 8+ years
- Education
- Master
- Source
- Keka
Description
Job Title: Growth Manager – Digital Marketing
Location: Ahmedabad
Experience: 8+ Years
Department: Marketing
Employment Type: Full-time
Job Summary:
We are seeking a highly driven and analytical Growth Manager – Digital Marketing to lead customer acquisition, retention, and revenue growth through data-driven strategies. The ideal candidate will have hands-on experience with performance marketing, growth experiments, funnel optimization, and marketing automation to scale user growth efficiently.
Key Responsibilities:
Growth Strategy:
Develop, implement, and manage scalable digital growth strategies across paid and organic channels.
Performance Marketing:
Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms.
Lead Generation & Funnel Optimization:
Drive top-of-funnel lead generation and work on nurturing, retargeting, and converting leads through marketing automation and CRO (conversion rate optimization).
Analytics & Insights:
Monitor and analyze key performance indicators (KPIs) and growth metrics to evaluate campaign performance and ROI.
Experimentation:
Design and run A/B tests, landing page experiments, and new channel testing to continuously improve growth outcomes.
SEO & Content:
Work closely with the content and SEO teams to increase organic traffic and improve search engine rankings.
Collaboration:
Partner with product, sales, and design teams to align growth goals with business objectives.
Budget Management:
Plan and manage digital marketing budgets to ensure optimal allocation and cost-efficiency.
Requirements:
Proven 8 years of experience in growth/digital marketing roles.
Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools (Google Analytics, Mixpanel, etc.).
Hands-on experience with marketing automation tools (HubSpot, Mailchimp, WebEngage, etc.).
Strong understanding of SEO/SEM, PPC, email marketing, and performance metrics.
Data-driven mindset with experience in A/B testing and funnel analysis.
Excellent communication and project management skills.
Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
Skills
HubSpotGoogle AnalyticsSEOSEMGoogle AdsEmail MarketingProject Management