Associate Marketing Manager (CritiCore)

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee and we employ more than 5,800 people in facilities spanning the globe.

The Workwear Outfitters family includes trusted brands such as Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty®, Work Authority®, Workrite® Fire Service, Chef Designs®, Horace Small®, CritiCore®, and OOBE®. The company is also the exclusive licensee for Dickies® apparel in the B2B channel.

Our Purpose: We champion and empower workers who make our world work better.

What You Will Do as an Associate Marketing Manager – CritiCore:

The Associate Marketing Manager – CritiCore is responsible for executing all marketing plans including sales and distributor support, experiential/trade shows, and end user plans under the guidance of the Marketing Director. As an Associate Marketing Manager, you will work closely with other marketing team members, sales, merchandisers, business team, creative services, and outside agencies to ensure our marketing plans are being executed in a timely manner.  The position includes coordinating and executing a range of resources and annual plan tactics including, but not limited to, sales and distributor content, website content development, email campaigns/newsletters, photography, product claims development, and trade show support.

How You Will Make a Difference:

• Manage and execute annual plan for CritiCore.
• Execute all sales and distributor support materials ranging from catalogs, brochures, sell sheets, sales/distributor content and requests, product demo videos, etc.
• Manage the marketing budget for the CritiCore brand
• Product Launch Support
• Work with our internal creative services team along with other stakeholders to create all end-user content pieces aligning with our overall messaging strategy
• Lead the execution of marketing campaigns from start to finish, leveraging internal and agency support, driving collaboration
• Help develop creative briefs and guide creative direction to meet objectives for all end-user facing communications, including print, digital, and video assets (content as a key piece of communication)
• Build-out and manage all end-user content within a shared content library.
• Manage all product and lifestyle photography needs with our internal studio and/or outside 3rd parties
• Assist in developing claims and/or lab testing for new products
• Help organize and execute any marketing-led product wear trials, which may include creating and deploying wear test surveys
• Lead and execute all marketing-led trade shows

Skills for Success:

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 3-5 years of relevant marketing experience
• Proven success in executing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Excellent written and verbal communication skills
• Metrics-driven marketing mind with eye for creativity
• Experience with creating a wide variety of marketing content
• Self-starter who isn’t afraid to ask questions and roll-up their sleeves
• Willingness to travel (up to 20% of time)

4 days onsite in Nashville, TN

Benefits

We offer a comprehensive benefits package designed to support you both professionally and personally, including:

• Medical, dental, and vision insurance
• Life and disability coverage
• 401(k) retirement savings plan
• Tuition reimbursement
• Employee Assistance Program (EAP)
• Flexible Spending Accounts (FSAs)
• And many additional employee benefits