Communications Manager

Application Deadline: 4 October 2026

Department: Manufacturing

Employment Type: Fixed Term - Full Time

Location: Australia

Description

Key Responsibilities

• Translate annual plans, campaign strategies and comms priorities into clear, actionable delivery roadmaps.
• Coordinate the end-to-end delivery of brand, CX, content, and digital initiatives.
• Manage project timelines, milestones, dependencies and critical paths to ensure delivery against business objectives.
• Proactively identify risks, bottlenecks and resource requirements, implementing solutions before issues impact delivery.
• Drive accountability across stakeholders to ensure projects remain on track.

• Manage the delivery of integrated campaigns across paid, owned and earned channels.
• Develop project plans and coordinate execution across internal teams and external agency partners.
• Support content planning, production and distribution across multiple touchpoints.
• Coordinate briefing, feedback, approvals and implementation processes to ensure work is delivered efficiently and effectively.

• Lead day-to-day relationships with creative, media, digital, research and production agency partners.
• Ensure agencies are clear on objectives, timelines, deliverables and expectations.
• Coordinate agency outputs and manage project workflows from briefing through to completion.
• Foster collaborative relationships that drive efficiency, quality and continuous improvement.

• Own project tracking, workflow management and delivery reporting processes.
• Ensure appropriate governance, approvals and stakeholder sign-off processes are followed.
• Maintain visibility of project status, priorities and delivery risks across the business.
• Continuously improve ways of working, processes and systems to enhance team effectiveness.

• Partner with media, insights and analytics teams to review campaign performance and identify learnings.
• Ensure campaign and project insights are captured and incorporated into future planning and execution.
• Support a test-and-learn culture focused on continuous improvement and delivery excellence.

• 5+ years' experience in marketing, consumer experience, campaign management, project management or related disciplines. Either within an external agency or internal agency environment.
• Experience managing complex projects involving multiple stakeholders and agency partners. 
• Proven ability to build and manage delivery plans, workflows and project timelines. Experience working with project management tools will be viewed favourably.
• Experience working across content, media, digital and ecommerce channels. 
• Strong stakeholder management skills with the ability to influence and coordinate across functions.
• Experience within FMCG, retail or consumer-focused businesses preferred. 
• Comfortable working in a fast-paced, highly cross-functional environment.

• Organised and delivery-focused.
• Strong communicator and collaborator.
• Commercially minded with attention to detail.
• Comfortable balancing strategic intent with day-to-day execution.
• Able to independently manage projects and drive work forward through multiple stakeholders.

Skills, Knowledge and Expertise

• Tertiary qualification in marketing or data analytics
• 5+ years experience working with CDP and CRM platforms
• Retail/FMCG/CPG experience preferred
• Good communication, presentation and stakeholder management skills
• Ability to train and onboard teams, identifying relevant training tactics for differing stakeholders 
• Significant experience of utilising a CDP and CRM
• Experience of delivering quantifiable business benefits through personalised marketing campaigns 
• Experience with data science, and able to work with data to derive actionable insights related to personalising the consumer experience
• Proficiency in design, HTML5, CSS and advanced technical aspects of email marketing (preferred)
• Highly motivated, adaptable leader with the ability to deliver in a timely and professional manner
• Motivated by a consumer focus and committed to delivering innovative, data-driven personalised consumer experiences
• Building effective relationships with internal and external stakeholders at multiple levels in a global, regional and local team
• Strong analytical, problem-solving and decision-making skills with exposure to working with both marketing and technical teams
  
  

Benefits

• Additional 1% Superannuation
• Flexible / Hybrid working options 
• Birthday Day Leave
• Discounted Twinings Co products
• Access to LinkedIn Learning 
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.