- Location
- South Africa · published
- Type
- Full-time
- Department
- Marketing
- Source
- Workable
Description
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We are looking for an experienced, results-driven Media Buyer / Paid Media Specialist with at least 3 years of hands-on experience managing and optimizing paid advertising campaigns.
The ideal candidate has a strong understanding of performance marketing, audience targeting, campaign optimization, and data-driven decision-making. You'll be responsible for planning, launching, managing, and scaling paid advertising campaigns to maximize return on ad spend (ROAS) and drive measurable business growth.
Previous experience working in a digital marketing or performance marketing agency is a strong advantage.
Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, and other relevant channels.
- Develop and execute media buying strategies aligned with business objectives and performance targets.
- Monitor campaign performance and optimize for key metrics, including ROAS, CPA, CPC, CTR, and conversion rates.
- Conduct audience research, competitor analysis, and market research to identify growth opportunities.
- Manage advertising budgets effectively, ensuring efficient allocation of spend across campaigns.
- Perform A/B testing on ad creatives, copy, audiences, and landing pages to improve campaign performance.
- Analyze campaign data and prepare actionable performance reports.
- Collaborate with creative, marketing, and sales teams to develop high-performing advertising campaigns.
- Identify opportunities to scale successful campaigns while maintaining profitability.
- Stay updated on advertising platform changes, emerging trends, and industry best practices.