Demand Generation Manager

Demand Generation Manager
Social Care Tech SaaS | Hybrid London | £70,000–£75,000

Here’s what most care providers still don’t have: visibility over whether their teams are delivering consistent, high-quality care. It’s not that they don’t care. It’s that the tools available to them are outdated, fragmented and frankly built for control, not insight.

A high-growth SaaS platform exists to solve that. It brings activity data, compliance tracking and team management together in a way that actually helps care leaders make better decisions. It’s the difference between asking “What happened?” and actually understanding “What should happen next?”

With 2,000+ care providers already using the platform and strong growth momentum, this business has proven there’s a genuine market for a product built around trust, insight and real care delivery outcomes. The business is at £5.5m ARR with a team of roughly 30 people. The product works. The proof points are there. What’s needed now is a scalable acquisition engine that turns market demand into predictable, profitable growth.

That’s your challenge.

You will own the entire demand generation motion—from channel strategy through to conversion and lifecycle. Paid search, paid social, SEO, content, partnerships, nurture—all of it feeds into one clear objective: qualified pipeline for Sales, measurable revenue impact for the business.

This is hands-on work. You will manage budget, run experiments across channels, improve conversion journeys and build HubSpot automation that actually moves prospects through the funnel. You will report against commercial outcomes: CAC, pipeline contribution, revenue impact. You will own the number and be accountable for delivering it.

What makes this role particularly interesting is the scope to build. This company isn’t looking for someone to execute a playbook. They’re looking for someone to identify what works, prove it’s worth doing and then build a sustainable demand generation function around it. If you can demonstrate that a channel works and quantify the ROI, there is real scope to shape investment strategy and build out the team around you.

You’re likely someone with 4 to 6 years in B2B SaaS demand generation or growth marketing. You’ve managed paid media budget. You understand SEO and organic channels. You’re confident in HubSpot and marketing automation. Most importantly, you’re comfortable owning a commercial metric and being held accountable for pipeline creation. You use AI as part of your day-to-day thinking and execution.

For someone who wants genuine autonomy, commercial transparency and the chance to shape how a function grows, this is a compelling moment to join. You’ll be marketing a product that genuinely solves a problem, you’ll have clarity over your commercial impact, and you’ll have space to build something rather than simply inherit it.

Hybrid (Wed/Fri London) | £70,000–£75,000 | 3-stage interview

If you’re a commercially sharp demand generation specialist who enjoys testing, learning and proving what works, get in touch.