Senior Data Analyst

What will you work on?
Reporting to the Director of Data, Insights & Ops, you will lead social media measurement and analytics across all paid and organic channels. You will own our KPI framework, ensuring data integrity while translating complex performance data into clear, actionable, executive-level narratives. Your analysis will directly influence creative strategy, media investment, and growth initiatives, making you a key partner to our creative, media, and strategy teams.

How will you create impact?

• Establish and own the social measurement strategy and KPI framework across all paid and organic channels, creating a single source of truth for performance.
• Translate complex performance data and metrics into executive-level insights and strategic recommendations that influence creative and investment decisions.
• Ensure data accuracy and reporting integrity by aligning and managing dashboards, tools, and disparate data sources.
• Identify strategic trends, campaign efficiency opportunities, and areas of underperformance, providing data-backed recommendations for pivots.
• Partner with creative, media, and strategy teams to apply analytics to growth forecasting, A/B testing priorities, and external stakeholder communications.

What are your skills and experience?

• A bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related quantitative field.
• Professional experience in social media analytics, digital marketing measurement, or a related business intelligence role, preferably within the consumer products or entertainment industry.
• Proven experience developing and managing KPI frameworks that cover both paid and organic social media channels.
• Hands-on expertise with native platform analytics (Meta, TikTok, YouTube) and social BI/visualization tools (e.g., Sprinklr, Dash Hudson, Tableau).
• Demonstrated ability to translate complex datasets into compelling, easy-to-understand narratives and actionable recommendations.
• Experience mentoring junior analysts or managing agency partners is a strong plus.

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in California is $80,900 to $107,900 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.