- Location
- Lahore, Punjab
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Education
- Master
- Closing date
- Today
- Source
- ApplyToJob
Description
RESPONSIBILITIES
Creative Concepting & Storytelling- Lead UA creative concepting, defining narrative, messaging, and format strategy before production.
- Apply strong storytelling principles to maximize engagement within the first few seconds of every ad.
- Develop clear creative briefs and review all assets to ensure high artistic quality and storytelling impact.
- Produce high-performing UA creatives (static, motion, and video) and own App Store and Google Play visual assets.
- Maintain production quality, brand consistency, and a reusable asset library to improve efficiency.
- Contribute directly to creative production during high-volume periods to ensure timely delivery.
- Lead and mentor a small creative team, managing briefs, reviews, feedback, and delivery timelines.
- Provide clear, actionable creative direction aligned with concepts, storytelling, and campaign objectives.
- Onboard new team members, uphold creative standards, and identify skill gaps to support hiring and development.
- Align creative production with UA campaign goals, channel plans, and launch timelines.
- Coordinate with ASO, product, and live-ops teams to deliver timely, relevant store and campaign assets.
- Ensure creatives reflect current monetization initiatives and manage external vendors when additional production support is needed.
REPORTING & COLLABORATION
Manages: In-house creative team of 2–4 (designers, motion artists, video editors).
Collaborates with: UA managers, ASO, product, live-ops, monetisation, and external creative vendors.
REQUIRED QUALIFICATIONS
- 3–6 years in creative production for mobile UA, with a strong hands-on art background and demonstrable output (portfolio required).
- A practiced artistic eye and storytelling instinct; able to evaluate a creative on visual quality, narrative structure, and emotional impact, not just performance metrics.
- Experience writing and directing narrative-driven ad creatives for mobile games across static, motion, and short-form video formats.
- Experience producing store assets for iOS App Store and Google Play (icons, screenshots, preview videos).
- Experience managing or mentoring a small creative team, briefs, feedback sessions, and delivery timelines.
- Proficiency in Photoshop, Illustrator, Figma, After Effects, and Premiere Pro (or equivalent).
- Strong grasp of mobile gaming creative formats: narrative hooks, gameplay loops, UGC-style, social proof, and playable concepts.
PREFERRED QUALIFICATIONS
- Experience across multiple game genres (hypercasual, casual, mid-core) and how storytelling approach and creative tone differ across them.
- Hands-on store creative A/B testing (SplitMetrics, StoreMaven, or native console tools) and familiarity with ASO creative best practices.
- Exposure to AI-assisted production tools (Midjourney, RunwayML, Adobe Firefly) with a formed view on where they fit without replacing craft.
- Basic video production skills: scripting, storyboarding, or directing UGC or live-action creative shoots.
- Experience briefing and managing external creative vendors or freelancers.
Skills
FigmaiOS
