- Location
- Monterrey, Mexico
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Source
- Workday
Description
About the Role
Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence.
You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.
What You’ll Do
- Lead end‑to‑end paid media strategy and execution across multiple channels.
- Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
- Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
- Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
- Analyze campaign performance and translate data into actionable recommendations.
- Partner cross‑functionally to ensure paid media integrates seamlessly across the marketing ecosystem.
- Act as a strategic advisor—helping teams make smarter decisions about channels, budgets, and audience strategy.
What You Bring
- Strong experience managing B2B SaaS paid media programs.
- Advanced expertise in LinkedIn Ads; solid experience with paid search, display, and video.
- Hands‑on experience with 6sense or comparable ABM/intelligence tools.
- Excellent analytical and financial skills, including advanced Excel proficiency.
- Ability to influence and lead without direct authority.
- An omni‑channel mindset and curiosity about evolving martech capabilities (e.g., CDP, DAM).
Why This Role Is Different
- You’ll operate at a strategic level while staying hands‑on.
- You’ll influence how a global marketing org plans and spends—not just run campaigns.
- You’ll help shape the future of paid media at an enterprise B2B SaaS leader.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
