Content Manager

Hinshaw & Culbertson LLP is a national law firm with over 500 attorneys across the United States. Founded in 1934 and headquartered in Chicago, we provide sophisticated legal counsel to clients in highly regulated industries, including insurance, financial services, healthcare, and professional services. We also offer strategic business and transactional advice to a wide range of for-profit and nonprofit organizations, including government agencies and educational institutions. Learn more at hinshawlaw.com.

The Marketing & Business Development department is seeking a Content Manager to lead the firm’s content development and editorial strategy across marketing and business development initiatives. This role is responsible for shaping and managing high-quality, client-focused content that strengthens the firm’s brand, supports revenue-generating initiatives, and enhances visibility across priority industries and practices.

Success in this role requires partnering closely with attorneys, business development professionals, and firm leadership to translate complex legal capabilities, alerts, newsletters, blogs, attorney bios, and practice descriptions into clear, compelling narratives that resonate with clients and prospects. This role will oversee the firm’s editorial calendar, campaign-related content, and core marketing materials while ensuring consistency with the firm’s voice, positioning, and style standards.

This position reports to the Director of Marketing and manages a Marketing Coordinator/Specialist.

Candidate may work fully remote and must reside in one of the following states: AZ, CA, DC, FL, IL, IN, LA, MA, MD, MN, MS, MO, NJ, NY, PA, RI, TX, VA or WI.

Responsibilities:

Thought Leadership Strategy, Production, and Management

• Lead the development and execution of a firm-wide content strategy aligned with business development priorities, industry initiatives, and campaign objectives.
• Oversee the creation, editing, and maintenance of core content assets, including website copy, client alerts, thought leadership, and firm messaging.
• Ensure all content reflects a consistent, client-centric voice and adheres to firm brand and style guidelines.
• Identify opportunities to repurpose and extend content across digital platforms to maximize reach and engagement.
• Oversee the production and management of audio/video content, including podcasts and video; oversee developing scripts, recording, editing, distribution, and promotion

Editorial Calendar and Campaign Integration

• Own and manage the firm’s editorial calendar, aligning content production with strategic campaigns, key industry events, and practice priorities in close collaboration with PR Manager to ensure cohesion and consistency between earned and owned media promotion.
• Partner with business development and campaign leads to develop integrated content plans that support multi-channel marketing initiatives.
• Monitor project timelines, coordinate stakeholders, and ensure timely delivery of high-quality content.

Marketing Collateral and One-Pagers

• Oversee the creation and refinement of practice, industry, and campaign one-pagers, pitch-related content, and other client-facing materials.
• Translate complex legal services into clear, benefit-driven messaging that articulates value to clients.
• Ensure materials are current, aligned with firm positioning, and optimized for both digital and print use, collaboration with content used in proposals and RFPs.

Style Guide and Quality Control

• Maintain and evolve the firm’s content style guide, ensuring consistency in tone, voice, grammar, and formatting across all communications.
• Establish and enforce editorial standards and review processes to ensure accuracy, professionalism, and brand alignment.
• Serve as a resource to attorneys and staff on best practices for written communications.

Team Leadership and Collaboration

• Supervise and mentor a Marketing Specialist, providing guidance on content development, publishing workflows, and quality standards.
• Collaborate cross-functionally with digital, PR, and business development teams to ensure integrated execution of marketing initiatives.
• Act as a key liaison between attorneys and the marketing team to facilitate content development and approvals.
• As needed, manage freelance writers or vendors to support campaign deliverables.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field, preferred.
• 6+ years of experience in legal, professional services, or B2B content marketing.
• Demonstrated experience developing and executing content strategies in a complex, multi-stakeholder environment.
• Exceptional writing, editing, and storytelling skills, with the ability to translate technical subject matter into clear, client-focused messaging.
• Experience managing editorial calendars and coordinating content across campaigns and channels.
• Strong understanding of brand voice, style guides, and content governance.
• Knowledge of SEO and GEO best practices and digital content optimization.
• Proven ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong interpersonal and communication skills, with the ability to work effectively with attorneys, senior stakeholders, and team members.
• High attention to detail and commitment to producing polished, professional work.

Why Join Hinshaw?

At Hinshaw, we foster a collaborative and inclusive work culture. We offer competitive compensation, a flexible benefits program, and a generous 401(k) plan. We are committed to diversity, equity, and inclusion, and provide reasonable accommodations for individuals with disabilities. Joining our team means being part of a firm that values innovation and professional growth in its technology operations, all while maintaining a supportive environment that encourages work-life balance and career development.

Equal Opportunity Statement
We are committed to fostering an inclusive workplace and providing equal employment opportunities to all applicants and employees. Employment decisions are based on business needs, job requirements, and individual qualifications

As an EEO/AA employer, Hinshaw & Culbertson LLP will not discriminate in its employment practices due to an applicant’s age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, protected veteran or disability status or any other factor prohibited by law.