- Location
- Shanghai, China
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Experience
- 8+ years
- Source
- Workday
Description
Summary of Responsibilities:
- Serve as the marketing lead for assigned priority service, solutions and/or therapeutic areas.
- Design and execute integrated marketing strategies and programs to grow assigned business or therapeutic areas utilizing omni-channel solutions including paid, owned, earned and internal channels.
- Guide content strategy and narrative development for thought leadership, campaigns, and executive communications.
- Partner with commercial and operations to deliver marketing initiatives that support Fortrea priorities.
- Support analytics, testing, and optimization efforts to improve campaign performance and ROI in collaboration with the customer and market insights team.
- Ensure marketing messaging and claims adhere to Fortrea editorial, legal and regulatory review processes.
- Track KPIs and share insights with stakeholders to inform strategy and continuous improvement.
- Manage vendor relationships, production timelines, and cross-functional coordination.
- Perform operational and administrative tasks in support of the marketing team, and all other duties as needed or assigned.
- All other duties as needed or assigned.
- Special APAC-only details supplied directly to TA team.
Qualifications (Minimum Required):
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is a plus.
- Fortrea may consider relevant and equivalent experience in lieu of educational requirements.
- Strong written and verbal communication skills, with demonstrated stakeholder management capabilities.
- Proficiency in Microsoft 365 and collaboration tools.
- Advanced analytical skills with experience in campaign testing, optimization, and performance reporting.
- Experience with marketing automation platforms and CRM systems.
- Native Chinese speaker with fluent spoken and written English
Experience (Minimum Required):
- Minimum of 8 years of experience in B2B marketing, with a focus on healthcare, clinical research, or CRO environments.
- Proven track record of delivering measurable pipeline impact through strategic marketing programs.
- Demonstrated success in executive communications and pursuit-specific marketing
- Strong track record with WeChat
- Main focus China, then Japan and S Korea
Physical Demands / Work Environment:
- Work is performed in an office environment.
- Flexible working hours is required.
Learn more about our EEO & Accommodations request here.
