Creative Director

The Creative Director leads the visual identity and creative output across the entire BHC portfolio. This is a hands-on creative leadership role responsible for defining the aesthetic standard for every property and ensuring that standard is maintained across every visual touchpoint, from integrated campaigns and photo shoots to in-room collateral, event signage, menus, digital content, and experiential installations.

Each BHC property has a distinct character. The Creative Director’s work is to understand those distinctions at a granular level and translate them into visual language that is specific, consistent, and recognizably BHC without being homogeneous. The role requires someone who can conceptualize a seasonal campaign, direct a production set, build a brand toolkit, manage external creative partners, and present confidently to senior leadership, all while maintaining the level of craft and taste that the portfolio demands.

JOB DESCRIPTION

Creative Direction and Campaign Development

• Define and lead creative direction from concept through execution across all formats: integrated marketing campaigns, social content, experiential activations, digital advertising, print collateral, in-room materials, event signage, menus, and environmental graphics.

• Craft high-impact layouts, storyboards, and visual narratives for client-facing presentations and internal creative reviews, translating strategic objectives into cohesive visual concepts.

• Drive the visual development of BHC’s marquee events and seasonal moments, including culinary weekends, brand partnerships, and holiday activations, delivering campaign toolkits and content that amplify visibility and engagement.

• Stay current on emerging design trends, social formats, and cultural shifts, and proactively introduce ideas that advance BHC’s creative work.

Production and Visual Asset Management

• Plan and execute photo shoots, video content, and multimedia campaigns in close partnership with cross-functional teams, providing clear direction on set and ensuring a consistent aesthetic throughout production.

• Select, brief, and oversee external collaborators including photographers, stylists, illustrators, motion designers, and production vendors, ensuring creative alignment and brand consistency across all executions.

• Develop and maintain a centralized asset library and brand system, including photography, templates, iconography, and campaign creative, ensuring quality, consistency, and ease of access across BHC teams and partners.

Brand Stewardship and Cross-Property Collaboration

• Uphold and evolve the visual identity of BHC and each property across all channels, maintaining distinction between properties while reinforcing the portfolio’s cohesive brand architecture.

• Partner with General Managers, marketing leaders, and events teams to tailor creative outputs that reflect the unique identity and guest experience of each property.

• Define and track creative performance metrics, including engagement, brand consistency, and campaign impact, and use insights to inform future creative decisions.

• Manage creative budgets and production spend with discipline and transparency.

QUALIFICATIONS

• Minimum of eight years of creative concepting and creative direction experience, either in-house or within an agency environment.

• Minimum of five years leading creative teams and directing brand-level creative output.

• A portfolio that demonstrates strong visual thinking, integrated campaign work, and platform-specific design fluency across digital, print, experiential, and social channels.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and video editing tools (Premiere Pro or Final Cut Pro).

• Fluency in social media culture and content formats across Instagram, TikTok, LinkedIn, and emerging platforms.

• Exceptional eye for composition, typography, layout hierarchy, and detail.

• Experience managing external creative vendors, production budgets, and multi-stakeholder review processes.

• Strong copywriting instincts and the ability to bring a clear voice to visual storytelling preferred.

• Bachelor’s degree in Graphic Design, Advertising, Marketing, Communications, or a related field preferred.

PHYSICAL CAPABILITIES:

The physical demands described here are representative of those that must be met by a colleague to successfully perform the essential functions of this job:

• Prolonged periods of sitting at a desk and working on a computer during design, layout, and review work.

• Ability to stand, walk, and move throughout property environments, production sets, and event spaces for extended periods during shoots, installations, and activations.

• Ability to travel to BHC properties, production locations, vendor sites, and industry events as needed.

• Ability to lift and carry production materials, equipment, or signage up to 25 pounds.

• Clear vision sufficient for detailed design work, color accuracy assessment, and on-set quality review.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.