Senior Digital Marketing & Social Media Officer

Employment Type: Full-Time, Permanent
Work Hours: 35 hours per week
Salary: $61,479 annually (Level 7), plus comprehensive benefits
Location: 87 Elm Street, Toronto, ON M5G 0A8
JOIN OUR TEAM
Join YWCA Toronto, where intersectional feminism, community voices, and social justice drive lasting change. We welcome women and gender diverse people of all identities into a workplace rooted in equity, collaboration, and inclusion.

The primary roles of the Senior Digital Marketing and Social Media Officer are to provide instrumental support in the development and strengthening of the Association’s marketing, brand and advocacy strategies, particularly in the digital space.

ABOUT YWCA TORONTO – ADVOCACY & COMMUNICATIONS
YWCA Toronto is dedicated to improving the lives of women and girls. Our programs promote equality, economic security and lives free from violence. We help women, girls and gender diverse people flee violence, secure housing, find jobs, establish their voices, enhance skills and develop confidence. We offer a range of housing options, employment and training programs, community support programs, girls’ programs and family programs. We also engage in systemic advocacy. 

KEY RESPONSIBILITIES

• Develop new collateral materials and products (digital, video and print) to promote and enhance brand identity and provide consistent clear messaging about what the Association does and why its efforts should be supported;
• Strengthen YWCA Toronto’s brand through a new storytelling strategy that weaves Association materials into real-life examples of the need for, and impact of, Association programs;
• Write content for advertising, annual reports, program materials and media pitches, advisories and releases.
• Create, launch and manage an intuitive and ambitious digital and social media strategy for the Advocacy department and Association;
• Design and/or coordinate marketing email campaigns, e-blasts, and social media strategies;

QUALIFICATIONS

• Advanced knowledge in a specialized discipline normally acquired through the completion of a graduate degree in marketing, communications, social sciences, journalism, business or another related field (Cases for Equivalency will be considered);
• Demonstrated knowledge of and passion for making a difference on women’s issues/issues of social justice;
• Five-to-seven years’ experience applying knowledge of digital marketing/communications principles, best practices, market research methodologies, analysis and evaluation;
• Strong and dynamic skills as a social media communicator, including high motivation for success on these crucial platforms for engagement in the digital age;
• Recent experience designing and executing social media campaigns, drawing on diverse tools, delivering across platforms and developing multi-format content;
• Superior writing skills, with a flair for finding the voice, image and content to fit diverse audiences. Understanding the importance of content growth; 
• Knowledge of how to navigate the media landscape is an asset;
• Understanding of social media and website analytics, including tracking and reporting on metrics and trends.

N.B: Restriction on vacation for six weeks leading up to and including the Women of Distinction event.

WHAT WE OFFER:

• Comprehensive Medical, Vision, and Dental Coverage
• Life Insurance and Long-Term Disability Benefit
• Multi-Sector Pension Plan: Employer’s contribution of 5.75% and Employee Contribution of 3.25%
• Time off: Starts with 20 Vacation Days, 1.5 Days Per Month Sick Leave, 12 Paid Holidays, Health Promotional Days and 4 Float Days
• Other Benefits: Child Care Benefits, Maternity/Parental Leave Supplementary Employment Benefits, Educational/Sabbatical Leave, and Financial Assistance for Professional Development

Please note: A vulnerable sector police reference check is required by the successful candidate prior to hiring. YWCA Toronto is a unionized workplace. Staff are represented by CUPE Local 2189. This position is within the Bargaining Unit. Please indicate in your cover letter if you are an internal candidate (i.e., a member of the bargaining unit). For internal applicants, this position is not secondable.

Posting Date: October 20, 2026

 

YWCA Toronto transforms lives. As the city’s largest multi-service women’s organization, we help women and gender diverse people escape violence, move out of poverty and access safe, affordable housing.

We work tenaciously to break down barriers that hold women and gender diverse people back from achieving equality.

Vaccination Policy: In accordance with YWCA Toronto’s COVID-19 Vaccination Policy, all YWCA Toronto employees, students and volunteers are strongly encouraged to obtain all COVID-19 vaccinations and booster doses as recommended by Toronto Public Health

Please note: A vulnerable sector police reference check is required by the successful candidate before hiring.

YWCA Toronto promotes the principles of anti-oppression and adheres to the tenets of the Ontario Human Rights Code. We encourage applications from women and gender-diverse people of all races, ethnic origins, religions, abilities and sexual orientations.

YWCA Toronto provides accommodation during all parts of the hiring process, upon request, to applicants with disabilities. If contacted, please advise us if you require any accommodation. While we thank all candidates for their interest, only those selected for an interview will be contacted.

YWCA Toronto may use AI-supported tools to assist with parts of the recruitment process; all hiring decisions are made by people and guided by our commitment to equity and fairness.

YWCA Toronto is a Scent-Sensitive Workplace.