Director of Growth - Medicare

Presley General Insurance Agency, Inc. is a trusted insurance agency dedicated to helping individuals and families navigate Medicare with confidence. We pride ourselves on ethical sales practices, consumer education, and long-term client relationships. As we continue to scale our Medicare business, we are seeking a strategic, data-driven growth leader to accelerate performance and expand our market presence.Position SummaryThe Director of Growth – Medicare is responsible for driving scalable, compliant, and profitable growth across all Medicare lines of business. This role owns growth strategy end-to-end, including member acquisition, retention, channel optimization, and performance analytics. The ideal candidate blends strategic vision with hands-on execution and has deep experience in Medicare marketing, sales enablement, and regulatory environments.Key ResponsibilitiesGrowth Strategy & ExecutionDevelop and execute a comprehensive growth strategy for Medicare Advantage, Medicare Supplement, and PDP productsIdentify and prioritize new growth opportunities across acquisition channels, markets, and partnershipsOwn growth targets including enrollments, revenue, CAC, LTV, and retention metricsMarketing & AcquisitionOversee and optimize multi-channel acquisition efforts (digital, call center, agents, referrals, partnerships, and field marketing)Collaborate with internal and external marketing teams to test, scale, and refine campaignsEnsure all marketing and sales initiatives meet CMS and carrier compliance standardsSales & Distribution EnablementPartner with sales leadership to improve agent productivity, conversion rates, and close performanceSupport agent recruitment, onboarding, and ongoing training initiatives from a growth perspectiveOptimize lead flow, routing, and CRM processes to maximize ROIAnalytics & Performance ManagementEstablish dashboards and reporting to track funnel performance, attribution, and unit economicsUse data insights to inform experimentation, forecasting, and budget allocationContinuously test, measure, and improve growth initiativesCross-Functional LeadershipWork closely with Operations, Compliance, Sales, Marketing, and Technology teamsAct as a key thought partner to executive leadership on growth planning and market expansionManage and mentor growth-focused team members and external vendors as neededQualificationsRequired5+ years of experience in growth, marketing, or revenue leadership within Medicare or health insuranceStrong understanding of Medicare regulations, CMS marketing guidelines, and compliance requirementsProven track record of driving measurable growth at scaleDeep experience with performance marketing, sales funnels, and analyticsExcellent strategic thinking, communication, and leadership skillsPreferredExperience working with independent insurance agencies or FMOsFamiliarity with call center and agent-based sales modelsAdvanced proficiency with CRM systems, marketing automation, and BI toolsMBA or equivalent experience a plusWhat We OfferCompetitive salary and performance-based incentivesOpportunity to shape and scale a high-impact Medicare growth engineCollaborative, mission-driven culture focused on doing right by clientsProfessional development and leadership growth opportunities