Social media manager

Position: Social Media ManagerCompany: Thetwirlgirl.inenWe are a fast-growing and innovative fashion brand that aims to empower women and embrace their uniqueness. We are looking for a dynamic and creative Social Media Manager to join our team and lead our online presence.As a Social Media Manager, you will be responsible for developing and implementing our social media strategy to increase brand awareness, drive engagement and ultimately, boost sales. You will play a critical role in shaping our brand's online presence, and will have the opportunity to work with a talented and passionate team.Responsibilities:- Create and implement a comprehensive social media strategy for Thetwirlgirl.inen- Develop, schedule and curate compelling content for our social media platforms including Instagram, Facebook, Twitter, Pinterest, and TikTok- Manage all social media channels, responding to comments and messages in a timely and professional manner- Monitor trends, analyze data and report on social media performance to identify and recommend innovative strategies for growth- Collaborate with the marketing team to develop and execute social media campaigns that align with the brand's overall marketing objectives- Stay up-to-date with industry trends and best practices in social media and identify opportunities for the brand to stay ahead of competition- Build relationships with relevant influencers and act as a liaison for sponsored partnerships- Engage with the online community, actively initiating and participating in conversations to enhance brand loyalty and advocacy- Enhance the brand's online presence by utilizing SEO techniques and optimizing content for each social media channel- Create and manage social media advertising campaigns to target specific demographics and increase brand awareness and conversionsRequirements:- Bachelor's degree in marketing, communications, or a related field- 2-3 years of experience in social media management for a fashion or lifestyle brand- Proven track record in developing and implementing successful social media strategies for e-commerce businesses- Strong understanding of social media platforms, algorithms, and trends- Excellent copywriting and creative skills- Proficient in social media management tools and analytics software- Ability to effectively work in a fast-paced and dynamic environment- Strong communication and interpersonal skills- Passion for fashion and the ability to stay up-to-date with industry trends- Familiarity with Photoshop or Canva is a plusIf you are a creative and results-driven individual with a passion for fashion and social media, we want to hear from you! Join our team at Thetwirlgirl.inen and be a part of our journey towards empowering women through fashion.