Principal Product Marketing Manager

Overview

About EmpowerEmpower™ Software is the market-leading Chromatography Data System (CDS), trusted by the world’s leading pharmaceutical, biotechnology, food, and chemical organizations. More than 80% of drugs approved by the U.S. FDA are submitted using data processed through Empower, making it one of the most widely adopted scientific software platforms in regulated laboratories worldwide. As Empower continues to expand its capabilities across cloud, SaaS, analytics, and next-generation laboratory workflows, Waters is investing in the people and leadership required to drive growth, accelerate adoption, and bring innovative solutions to market.

Position SummaryThe Product Marketing Manager for Empower serves as a commercial leader for the business, ensuring alignment between product strategy, market opportunities, customer needs, and commercial execution.

This role combines traditional product marketing responsibilities with commercial operations leadership, connecting Product Management, Sales, Marketing, Finance, Services, Customer Success, and Regional Commercial teams to drive growth. The successful candidate will own the commercialization process across the Empower portfolio, ensuring that product investments are translated into compelling market stories, effective sales motions, optimized pricing strategies, and measurable business outcomes.

This individual will help drive strategic market understanding, competitive positioning, customer engagement, messaging, commercialization, and go-to-market execution while ensuring alignment across stakeholders and functions. The role also serves as the primary representative of the Empower business within Corporate Marketing, ensuring portfolio priorities, launches, messaging, and growth initiatives are effectively reflected in enterprise-wide marketing programs.

Responsibilities

Commercial Strategy & Operations

• Serve as the central coordination point for Empower commercialization activities.
• Lead cross-functional alignment across Product Management, Sales, Marketing, Finance, Services, and Regional Commercial teams.
• Drive execution of growth initiatives, new product introductions, subscription offerings, and commercial programs.
• Establish and monitor key commercial performance indicators, providing visibility into adoption, pipeline, bookings, and growth metrics.
• Identify and remove operational bottlenecks that impact business performance.

Pricing & Commercial Policy

• Coordinate pricing strategy, discounting frameworks, packaging, and offer construction across the Empower portfolio.
• Partner with Finance and Commercial Excellence teams to evaluate business cases, competitive positioning, and revenue impact.
• Support governance processes related to pricing approvals, commercial exceptions, and strategic opportunities.
• Analyze pricing performance and recommend improvements to maximize revenue growth and profitability.

Go-to-Market Leadership

• Lead go-to-market planning for new product launches, enhancements, subscription offerings, and strategic programs.
• Define launch requirements, commercialization milestones, readiness criteria, and success metrics.
• Align product releases with commercial campaigns and regional selling motions.
• Coordinate launch execution across all customer-facing functions.

Product Marketing

• Develop value propositions, messaging frameworks, and positioning for existing and emerging Empower capabilities.
• Translate technical product functionality into compelling customer outcomes and business value.
• Conduct market, customer, and competitive research to identify opportunities and inform product strategy.
• Create and maintain buyer personas, market segmentation, and target audience definitions.
• Represent the Empower portfolio within Corporate Marketing to ensure alignment of messaging, campaigns, launches, and strategic priorities.

 

Sales Enablement

• Own the development and maintenance of sales enablement assets including playbooks, battlecards, competitive positioning, presentation materials, discovery guides, value messaging, success stories, and sales training content.
• Ensure field teams are equipped to effectively position Empower and associated services.
• Partner with regional leaders to continuously improve sales readiness and execution.

 

Marketing Content & Commercial Collateral

• Oversee creation and maintenance of core marketing content and commercial materials.
• Ensure consistency of messaging across campaigns, digital assets, presentations, customer communications, and events.
• Collaborate with Corporate Marketing and Product Management to deliver high-quality customer-facing content.
• Support thought leadership activities, industry events, webinars, analyst engagement, and customer advocacy programs.

 

Channel & Route-to-Market Strategy

• Partner with commercial leadership to evaluate and optimize route-to-market approaches.
• Support decisions related to direct sales, channel partners, strategic alliances, services-led motions, and subscription offerings.
• Develop recommendations based on customer needs, market dynamics, and business performance.

Qualifications

Required

• Bachelor's degree in Business, Marketing, Life Sciences, Chemistry, Informatics, or a related discipline.
• 7+ years of experience in product marketing, commercial strategy, sales enablement, commercial operations, product management, or related roles.
• Demonstrated success leading cross-functional initiatives involving multiple stakeholders.
• Experience developing go-to-market strategies and launch plans.
• Strong analytical skills with the ability to turn business data into actionable insights.
• Exceptional written, presentation, and communication skills.

 

Preferred

• Experience in laboratory informatics, scientific software, SaaS, cloud applications, or life sciences technology.
• Knowledge of chromatography, laboratory workflows, or regulated environments.
• Experience supporting subscription business models, software commercialization, or digital transformation initiatives.

 

 

Company Description

Waters Corporation (NYSE:WAT)  is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.  

 

 

 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Key Words

Marketing Commercial Go To Market Growth