Sr Marketing specialist

Overview

Are you an experienced marketing professional looking to make an impact across Taiwan and Southeast Asia? Waters Corporation Materials Sciences Division (formerly TA Instruments) is seeking a Senior Marketing Specialist based in Taiwan or Malaysia to lead field and commercial marketing activities for the SEA and Taiwan region. In this role, you will develop and execute regional marketing plans that support lead generation, customer engagement, and sales growth for our analytical instrumentation portfolio. You will work closely with sales, applications, service, and regional marketing teams to plan and deliver seminars, trade shows, webinars, campaigns, and customer communications that clearly position TA Instruments’ technology, applications, and value to scientific customers. As a key member of the APAC marketing team, you will combine strong marketing execution, analytical thinking, and technical understanding to create impactful programs that delight customers and support business growth.

Responsibilities

• Develop and execute field and commercial marketing plans for Taiwan and Southeast Asia in alignment with APAC marketing priorities, regional sales objectives, and annual operating plan targets.
• Plan, organize, and execute lead generation activities including customer seminars, webinars, trade shows, conferences, distributor events, email campaigns, and localized digital campaigns.
• Work closely with sales, applications, service, distributors, and regional marketing teams to ensure marketing programs are well targeted, properly executed, and effectively followed up to convert leads into qualified opportunities.
• Drive campaigns in key growth segments such as electronics, semiconductors, polymers, advanced materials, batteries, life sciences, academia, and government research institutes, based on local market needs.
• Manage marketing-qualified leads and campaign data in CRM, including timely lead follow-up tracking, activity updates, campaign attribution, and reporting on lead-to-opportunity conversion.
• Measure and analyse marketing campaign performance, ROI, lead quality, opportunity creation, and pipeline contribution; provide insights and recommendations for continuous improvement.
• Localize and manage technical and commercial marketing materials, including brochures, application notes, presentations, email content, landing pages, event materials, and customer communications.
• Identify relevant topics, customer speakers, application stories, and industry events that strengthen TA Instruments’ thought leadership and customer engagement in Taiwan and Southeast Asia.
• Support new product introductions and regional campaigns by adapting global messaging into locally relevant programs, working with product management, applications, and commercial teams.
• Maintain strong communication with customers, field sales teams, distributors, and internal stakeholders to ensure consistent execution, customer-focused messaging, and successful event outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Chemistry, Material Science, Engineering, or a related scientific or technical field; an advanced degree is a plus.
• Minimum 5–7 years of experience in field marketing, commercial marketing, marketing communications, or demand generation, preferably in analytical instruments, scientific equipment, materials science, chemicals, or a related B2B technical industry.
• Proven experience planning and executing regional marketing programs such as customer seminars, webinars, trade shows, conferences, email campaigns, digital campaigns, and distributor-led events.
• Strong understanding of B2B lead generation, campaign execution, CRM discipline, MQL follow-up, pipeline contribution, and marketing ROI measurement.
• Ability to work closely with sales, applications, service, distributors, product management, and regional marketing teams across Taiwan and Southeast Asia.
• Fluency in both written and verbal English and Mandarin Chinese is required. Additional Southeast Asian languages are a plus.
• Strong project management, organizational, analytical, and problem-solving skills with the ability to manage multiple priorities, deadlines, vendors, and stakeholders simultaneously.
• Comfortable translating technical product and application information into clear, customer-focused marketing messages for scientific and industrial audiences.
• Experience with marketing automation, CRM systems, Microsoft Excel, PowerPoint, and other digital marketing or reporting tools; experience with Salesforce, Marketo, Microsoft Dynamics, or similar platforms is preferred.
• Knowledge of thermal analysis, rheology, microcalorimetry, polymers, electronics, semiconductors, batteries, life sciences, or advanced materials applications is highly preferred.
• Self-motivated, detail-oriented, collaborative, and comfortable working in a fast-paced regional environment with changing priorities.
• Willingness and ability to travel within Taiwan and Southeast Asia for customer events, internal meetings, trade shows, and distributor activities as required.