- Department
- IT
- Seniority
- Lead
- Experience
- 8+ years
- Source
- Trakstar
Description
Key responsibilities
Lead & Inspire: Manage and mentor a team of copywriters to produce high-impact content
across digital and print platforms.
Strategize & Execute: Develop content strategies for performance marketing, CRM, and
landing pages that drive engagement and conversion.
Craft Persuasive Copy: Write and review compelling, conversion-driven copy for ads, landing
pages, CRM campaigns, and social media.
Own the Brand Voice: Define and evolve ALLEN's tone of voice across all communication
touchpoints.
Drive Impact: Collaborate with brand, design, social, performance, and CRM teams to create
and execute end-to-end campaigns.
Tell Stories That Matter: Champion storytelling that is authentic, emotionally resonant, and
culturally relevant, especially for Tier 2/3 audiences.
Transform the Team: Build a culture of creativity, collaboration, and continuous improvement
within the content team.
Support ATL/BTL Campaigns: Contribute to print media assets, including brochures, flyers,
newspaper inserts, and more.
Measure & Optimize: Track performance metrics, analyse content effectiveness, and stay
ahead of trends in digital and educational marketing.
Qualifications & skills
8-10 years of experience in content leadership and copywriting — preferably in Edtech, D2C,
or consumer brands. Past agency experience is an add-on.
Exceptional command of English and Hindi (written and spoken).
Demonstrated experience in social media content planning and execution across platforms
like Instagram, YouTube, and Facebook.
Proven success in print media and offline campaigns.
Familiarity with performance marketing and CRM content.
A natural leader who can inspire creativity and deliver under tight deadlines.
A strategic thinker with a sharp eye for detail, storytelling, and cultural relevance.
Why Join Us?
Be part of a brand that’s shaping the future of education in India.
Work on high-impact campaigns with national reach.
Collaborate with passionate teams in a fast-paced, purpose-driven environment.
Influence the lives of millions through meaningful content.
