Director - Digital

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact

Reporting of the role     

This role reports into the Partner - Digital.     

3 best things about the job:     

• Be part of one of the largest digital spending accounts
• Chance to lead client conversations and thinking on biddable media limited not just to search but also covering Facebook and potentially programmatic
• Strong culture of test & learn – if you want to learn the effectiveness of a new tool, a new platform and want to apply the learning, you have to make a strong case for it, and the media team will help enable the test. Once the test is successful, your learnings and recommendations

In three months:     

You should be able to plan, execute and present month on month search strategy for each brand, communicate and be on top of all biddable campaign metrics as well as. Recommendation on overall brand content that helps brands achieve goals beyond campaign metrics. Build the quarterly Search strategy for the brands you manage as well as manage at least 1 corporate project. You will also manage monthly connects with the client and customized planning requirements.     

In six months:     

You should be able to contribute to the annual planning and strategy process for all brands that you manage and help present the search section to the internal strategy team and potentially to the client.     

Have regular conversation with Google team to improve account performance for your set of brand and leverage the Google support for strengthening campaign strategies. You will also manage a few corporate projects / test & learns that you will roll out.     

In twelve months:     

You will help evolve the search, biddable planning principles and think with beyond search approach for your set of brands on biddable media. Work closely with the strategy team to build brand specific strategies.      

What your day job looks like:     

• Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
• Strong grasp on numbers and excel. Should be able to work quickly to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative KPI growth strategies
• Utilize strong analytical ability to evaluate digital across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with brand, internal team and other vendor partners
• Evaluate emerging technologies. Provide perspective for adoption where appropriate

Skills and Experience

• BS/MS degree in marketing or a related field
• Ability to work under pressure and tight deadlines
• Proven working experience in 7-10years in digital marketing – preferably with FMCG, Retail or ecomm.
• Strong analytical skills and data-driven thinking - Intermediate to advanced analytical skills, specifically relating to performance data and metrics
• Experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading social media and/or display advertising campaigns
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies
• Up-to-date with the latest trends and best practices in online marketing and measurement -(DMP, DSP, SSP etc.) – Preferred

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.