Manager - Personal Financial Services Digital & Deposit (Campaign & Analytics)
Hlb
·Jun 15, 2026
- Location
- HLT-Hong Leong Tower, Malaysia
- Workplace
- Onsite
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Experience
- 7+ years
- Education
- Bachelor
- Industry
- Finance
- Category
- Marketing
- Role type
- People Manager
- Environment
- Office
- Closing date
- Today
- Source
- Workday
Overview
This role involves managing digital marketing campaigns, optimizing customer journeys, and analyzing performance metrics to drive business growth. You'll lead campaign design, manage calendars, and work with CRM platforms. The position requires expertise in data analysis, team development, and operational oversight. Experience with SQL, Python, Tableau, and marketing automation tools is preferred.
Description
If you are looking to excel and make a difference, take a closer look at us…
Functional (job responsibilities)
Product Mastery and Strategy
Deep dive into our bank products & channel to understand how the business is run.
Identify gaps in current workflow and implement smarter and faster ways to achieve business goals through data driven insights.
Team Development and “Specialist” Training
Act as the primary subject matter expert for the team, moving them away from general processing toward specialized product knowledge.
Create and maintain training materials, cheat sheets and best practice guides.
Operational Oversight
Pipeline Management: Monitor daily request volumes and build prioritization based on impact to business goals. Ensure team is meeting turnaround times without sacrificing quality.
Serve as first point of contact for complex business problems.
Campaign Execution & Management:
Lead the campaign design based on data driven insights to achieve business goals.
Manage campaign calendars, ensure timely delivery and accuracy
Customer Journey Optimization:
Implement improvements to onboarding flows, activation series, re-engagement campaigns, and win-back programs.
Monitor customer behavior data to identify patterns and suggest proactive interventions to improve engagement and reduce churn.
Performance Monitoring & Reporting:
Track, analyze, and report on campaign performance metrics (e.g., open rates, click-through rates, conversion rates, churn rates, engagement levels).
Provide regular insights and recommendations to business teams for campaign optimization and strategy refinement.
Contribute to the development of customer lifecycle dashboards.
Data & System Management:
Ensure data integrity and accuracy within CRM and marketing automation platforms.
Assist in troubleshooting issues related to campaign deployment or data flow.
Stay updated on platform features and best practices to maximize tool utilization.
Managerial (team/group responsibilities)
Guide, mentor and coach team members on activities/initiatives to build up knowledge and experience on applicable laws, rules, regulations and guidelines.
Manage the relationship with all stakeholders.
Organizational (organizational responsibilities)
Ensure that a sound ML/FT compliance is in place for the Group.
Education/Qualification
Degree in a quantitative field, such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.
7 years & more of employment experience on improving business processes through human capital & technology.
Possess a strong analytical background that can translate insights into business strategy. Comfortable working with data and making data-driven decisions utilizing multiple sources of information.
Ability to succinctly articulate and visualize analytical findings to senior management. Good interpersonal, communication skill and strong influencing ability is highly crucial.
Familiarity with project management frameworks, and proven work experience in leading a team of analysts.
Experience in SQL, Python AI/ML development, Tableau, UiPath & RPA, is a long-term advantage.
Track record of driving business value through the integration of data analytics and business strategies, resulting in improved operational efficiency, revenue growth, and competitive advantage.
Ability to juggle multiple work streams, filter, evaluate, and priorities solutions.
Thrive in a fast paced, dynamic environment, and is a collaborative team player.
Comfortable working with tight deadlines, with a strong attention to detail.
For more job opportunities, please go to HLB Careers: https://hlb.wd3.myworkdayjobs.com/HLBCareers/
We appreciate your application and will be in touch with shortlisted candidates regarding next steps
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.
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About Hong Leong Bank
A leading financial institution in Malaysia with a century of entrepreneurial heritage, offering comprehensive financial services with a Digital-at-the-Core ethos across a nationwide network and expanding regional presence.
