Marketing Manager (Performance & Campaigns)

 

We are looking for a Marketing Manager to drive our marketing performance across digital channels, while overseeing the execution of key campaigns and initiatives.

This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts.

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Key Responsibilities

1. Strategic Marketing & Planning

• Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres
• Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance
• Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions

2. Integrated Campaigns & Activations (Online + Offline)

• Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships
• Ensure brand consistency and alignment across all marketing touchpoints
• Collaborate with centre managers, operations, and academics teams to deliver marketing objectives

3. Performance & Data-Driven Optimisation

• Analyse marketing funnel performance and implement data-driven optimisations
• Run A/B tests to continuously improve campaigns, targeting, messaging, and creative
• Identify opportunities to scale campaigns and maximise results

4. Leadership & Cross-Functional Collaboration

• Lead team members and vendors by providing clear direction, timelines, and performance expectations
• Work closely with Creative, Performance, and Operations teams to ensure campaigns are executed effectively and align with strategic goals
• Provide creative guidance based on performance insights to drive better results

Requirements

• 3-5 years of experience in digital/performance marketing, ideally with experience in integrated campaigns
• Strong knowledge of Meta Ads, Google Ads, with TikTok or other emerging platforms a plus
• Comfortable managing budgets and making optimisation decisions based on data
• Proven ability to guide creatives, manage vendors, and lead cross-functional projects
• Strong communication and stakeholder management skills
• Results-oriented mindset with a focus on achieving enrolment, revenue, and ROI targets

Desirable / Plus

• Experience in education, enrichment, or consumer services sector
• Understanding of parent decision-making psychology and the Singapore education landscape

Why Join Us?

• Lead high-impact campaigns that drive enrolment and business growth
• Work with a collaborative team of marketers, creatives, and analysts
• Competitive remuneration and performance-based incentives
• Opportunities for professional development and career growth