Marketing Manager

Description

The Marketing Manager is responsible for developing and executing Chmura’s marketing initiatives across its SaaS and Consulting business lines. This hands-on role combines go-to-market planning, campaign execution, content development, digital marketing, and marketing operations.  

The Marketing Manager will assess market opportunities, customer needs, and competitive positioning to develop effective go-to-market approaches and translate those strategies into marketing campaigns and initiatives. 

Key Responsibilities 

Go-to-Market Strategy & Positioning (25%) 

• Assess market opportunities, customer needs, and competitive positioning to develop go-to-market approaches for Chmura’s products and services.  
• Define target audiences, value propositions, messaging, channels, and marketing tactics.  
• Develop go-to-market plans in partnership with Product, Sales, Consulting, and other stakeholders. 
• Evaluate results and market feedback to refine positioning and go-to-market approaches. 

Campaign Execution & Demand Generation (25%) 

• Develop, execute, and optimize integrated marketing campaigns that support lead generation, customer engagement, and company growth. 
• Manage digital marketing activities across email, PPC and other paid media, website, SEO, and other relevant channels. 
• Manage marketing automation activities, including campaigns, audience segmentation, and automated customer journeys. 
• Monitor campaign performance and adjust tactics based on engagement, conversion, and lead-generation results. 

Content, Brand & Sales Enablement (20%) 

• Develop and coordinate marketing content and customer-facing materials across channels. 
• Partner with Sales to develop presentations, case studies, collateral, and other sales enablement resources. 
• Translate technical, economic, data, and product information into clear, compelling customer-facing messaging. 
• Maintain consistent brand positioning and messaging across marketing channels. 

Agency & Marketing Operations (20%) 

• Manage Chmura’s external marketing agency partner, including priorities, project briefs, deliverables, timelines, and results. 
• Maintain the marketing calendar and coordinate campaigns, product launches, events, and other marketing activities. 
• Manage marketing activities, vendors, and agency expenses within the established budget. 
• Identify opportunities to improve marketing processes, tools, and workflows. 

Market Insights & Performance (10%) 

• Conduct customer, competitor, and market research to inform positioning and marketing strategy. 
• Track and report on key marketing metrics and recommend changes to improve marketing effectiveness. 
• Coordinate Chmura’s participation in conferences, webinars, and other external marketing opportunities. 

Requirements

Required Skills and Experience 

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent relevant experience.  
• 5+ years of B2B marketing experience, preferably within SaaS, data, analytics, technology, or professional services.  
• Demonstrated experience developing and executing go-to-market plans and integrated marketing campaigns.  
• Experience with digital marketing, marketing automation, CRM platforms, and campaign performance measurement.  
• Experience managing external marketing agencies or vendors.  
• Salesforce Marketing Cloud experience preferred. 

Knowledge, Skills & Abilities 

• Strong knowledge of B2B marketing principles, including go-to-market strategy, demand generation, digital marketing, content development, and brand positioning.  
• Ability to translate go-to-market strategies into coordinated marketing campaigns and initiatives across channels.  
• Strong analytical skills with the ability to evaluate market, customer, and campaign data and translate insights into marketing actions.  
• Strong written and verbal communication skills, including the ability to translate complex or technical information into clear, compelling messaging.  
• Strong project management and organizational skills with the ability to manage multiple initiatives, priorities, and deadlines.  
• Ability to collaborate effectively across functions and manage external agencies, vendors, and partners.  
• Proficiency with marketing automation, CRM, digital marketing, and campaign measurement tools. 

Core Competencies 

• Accountability & Ownership  
• Communication  
• Collaboration  
• Judgment & Problem Solving  
• Adaptability & Continuous Improvement