Director of Marketing and Communications

Under the supervision of the Senior Executive Director of Advancement & Strategic Communication, the Director of Marketing & Communications will be responsible for advancing the College’s mission through strategic, data-informed marketing, communications, and public relations initiatives that support student success, enrollment growth, stakeholder engagement, and institutional visibility. The Director provides leadership for advertising, branding, media relations, crisis communications, and content strategy; directs Marketing & Communications staff and resources; and serves as the College’s Public Information Officer and a key partner for web communications, social media, CRM communications, and creative services. Through collaboration with campus and community partners, the Director strengthens the College’s reputation, promotes engagement, and advances the College’s strategic priorities. This position supervises the Web Services Technician and Digital Content Designer. 

This description is not intended to cover every aspect of this job. We are a team that works together to meet the needs of those we serve, and every member of the team is expected to contribute, even beyond the specific responsibilities listed in this description.

Clover Park Technical College celebrates the many individuals that make up our community and embraces the opportunity to learn from both our differences and similarities. CPTC values equity and respect. We seek to create an environment of innovation and excellence and focuses on student success, lifelong learning, and social responsibility.Duty: Supervision, direction, and project management.
Tasks include:

• Provide strategic leadership for the College's Marketing & Communications office, setting priorities; directing staff, contractors, and creative partners; managing performance and professional development; and fostering a collaborative, accountable, service-oriented culture.
• Lead the development, execution, and assessment of integrated, data-informed marketing, advertising, and communications strategies and campaigns; establish departmental goals and performance metrics, and utilize analytics, research, and audience insights to evaluate effectiveness, improve results, and support awareness, engagement, and enrollment objectives.
• Collaborate with divisions across campus to develop and implement marketing and communications strategies that support institutional priorities, enrollment management, retention, student success, and stakeholder engagement, while remaining current on College issues, market trends, audience needs, and industry best practices.
• Ensure consistent institutional branding, messaging, and visual identity across all communications, advertising, publications, digital platforms, presentations, and outreach efforts, providing strategic direction and quality oversight for staff, creative partners, agencies, and vendors.
• Manage departmental budgets, contracts, vendor relationships, and the annual college catalog process, including coordinating content updates, monitoring timelines, ensuring accuracy and compliance, and overseeing publication.
• Serve as the primary point of contact for marketing, communications, and public relations services, maintaining productive relationships with internal and external stakeholders and representing the College through professional organizations and Public Information Commission activities.

Duty: Development of college communication.
Tasks include:

• Serve as Public Information Officer (PIO), the College's communications leader, official spokesperson, and communications advisor to executive leadership, representing the institution with media, community partners, and other external stakeholders.
• Create, oversee, and coordinate internal and external communications that support CPTC's mission, values, strategic priorities, and reputation, including the development of editorial and communications calendars that align messaging across audiences, departments, and communication channels.
• Implement annual marketing, advertising, and communications plans that support enrollment, awareness, and engagement goals, including content development, placement, purchasing, performance evaluation, and reporting of results.
• Oversee and contribute to the development of communications content across multiple platforms, including websites, social media, newsletters, feature stories, press releases, executive communications, presentations, marketing collateral, blogs, and other print and digital publications; gather information through research, data analysis, and interviews to ensure accuracy, relevance, and effectiveness.
• Respond to media inquiries, public information requests, and other external communications needs; serve as the primary media contact and maintain media relations activities; and maintain media, communications, photography, videography, and related asset databases and records.
• Review, edit, and proofread communications materials to ensure clarity, accuracy, accessibility, effectiveness, and adherence to institutional brand standards; serve as photographer and/or videographer for college programs and events as needed; and oversee the College's digital signage and electronic reader board systems.
• Contribute to the College's crisis communications planning and response efforts, serve on the Emergency Operations Team, participate in emergency communications training and response activities, and work collaboratively with a diverse campus community to support institutional goals and stakeholder engagement.

Duty: Customer Relations Program.
Tasks include:

• Serve as a contributor to the College's Customer Relationship Management (CRM) program, including strategy, administration, user access, workflows, automated communications, and system optimization in collaboration with campus stakeholders.
• Develop, implement, and evaluate CRM communication strategies that support enrollment, recruitment, retention, and engagement goals through audience segmentation, mass communications, database management, reporting, and performance analysis.
• Promote effective communications and customer service practices across the College, fostering a culture that strengthens stakeholder relationships and enhances the College's reputation.

Duty: Other duties as assigned
Tasks include:

• Participate in department, division, and college meetings and events; serve on committees, task forces, and other college support groups to advance institutional goals and initiatives.
• Engage in professional development activities and represent the College in relevant professional organizations, meetings, and training opportunities; perform other related duties as assigned by the Senior Executive Director or college administration.

• Bachelor’s degree with a major in marketing, communications, public relations, journalism, business administration, or a related field. OR Any equivalent combination of experience and education.
• Experienced supervisor and/or manager, with two (2) years of supervisory, management, or team leadership experience, including coaching staff and building effective teams.
• Excellent communication and interpersonal skills, strong attention to detail and organizational ability, articulate public speaker, and relationship builder.
• Demonstrated experience developing and implementing strategic marketing and communications initiatives that support organizational visibility, brand advancement, stakeholder engagement, and growth objectives.
• Five (5) years of progressively responsible professional experience in marketing, communications, public relations, journalism, or a related field in one or more of the following settings: higher education, education, government, nonprofit, business, or industry.
• Experience creating and managing communications across multiple platforms, including web, digital, social media, print, media relations, and marketing campaigns.

• Master's degree in marketing, communications, public relations, journalism, business administration, higher education administration, or a related field.
• Five (5) years of progressively responsible supervisory or management experience in marketing, communications, public relations, journalism, or a related field.
• Five (5) years of professional experience in higher education, preferably within a community or technical college.
• Experience serving as a Public Information Officer (PIO), institutional spokesperson, or communications advisor to executive leadership.
• Experience leading crisis communications, media relations, and strategic marketing initiatives.
• Experience with Customer Relationship Management (CRM) systems, marketing automation platforms, website content management systems, and digital analytics tools.
• Proficiency with Microsoft Office and industry-standard marketing, communications, design, and content management software, including Adobe Creative Cloud applications (e.g., Illustrator, InDesign, Photoshop).

Application Instructions

• Complete application
• Attach your CTC certifications and/or industry-recognized credentials
• Upload a resume and cover letter describing your skills and experience
• Complete Supplemental Questions

All offers of employment at Clover Park Technical College are contingent upon successful completion of background checks, including criminal history. Information obtained from the background checks will not necessarily preclude employment but will be considered in determining the applicant's suitability and competence to perform in the specific position.

Should you have any difficulties uploading your documents, don't hesitate to contact NeoGov Technical Support at 1-855-524-5627, Mon-Fri 6:00 AM to 6:00 PM Pacific Time

Supplemental Information

At this time, Clover Park Technical College is not sponsoring H1-B Visas.

Land Acknowledgement Statement 

We acknowledge that we are on the traditional land of the Puget Sound Salish peoples belonging to the Puyallup, Steilacoom, Nisqually, and Squax in Island tribes and bands, and we honor and thank the traditional caretakers of this land.We value the tribes in our community, and the impact that they continue to make on our college to this day. For more information about CPTC's commitment to indigenous tribes, please visit http://www.cptc.edu/diversity

Why Work at Clover Park Technical College?

At Clover Park Technical College, we are proud to be part of Washington State's Community and Technical College system, supported by the State Board for Community and Technical Colleges (SBCTC). Our institution is dedicated to building strong individuals, families, and communities by providing accessible, high-quality education and training.

Working here means being part of a team that empowers students to develop their skills and talents, preparing them to become engaged global citizens. Our faculty and staff create a dynamic learning environment where students feel supported and motivated to succeed. As an employee, you’ll have opportunities to participate in college events, clubs, and committees that foster engagement and connection. Guest speakers and professional development opportunities further enrich the experience, ensuring that both students and staff continue to grow and thrive.

Our History

Clover Park Technical College is located in Lakewood, Washington. Our college has a rich history of professional and technical education dating back to the 1940s, when Clover Park School District established a War Production program, training civilians as auto mechanics, aircraft-service mechanics, ship-fitters, welders and blueprint readers. Now, CPTC offers more than forty programs in Aerospace, Advanced Manufacturing, Health Sciences, Human Services, Business, Hospitality, Science Technology, Engineering, Transportation and Trades. CPTC has two campuses: Our main campus is located in Lakewood, WA and our South Hill Campus is located in Puyallup, WA. Learn more about Clover Park Technical College by visiting About CPTC. Jeanne Clery Statement Notice of Availability of Annual Security Report:

Jeanne Clery Statement 

Notice of Availability of Annual Security Report: Clover Park Technical College's Annual Security Report is available online at http://www.cptc.edu/risk/safety/security.  

Equal Opportunity Employer

Clover Park Technical College is an equal opportunity employer and committed to principles of diversity. We consider applicants for all position without regard to race, color, creed, religion, age, marital status, national origin, sex, sexual orientation, disability, genetic information or status as a disabled veteran or Vietnam-era veteran.

Non Discrimination Statement

Clover Park Technical College does not discriminate on the basis of race, color, national origin, age, perceived or actual physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity, marital status, creed, religion, honorably discharged veteran or military status, or use of a trained guide dog or service animal.

For inquiries, please contact:

• Title IX Coordinator: Demetria Orthouse, Director of Human Resources | 253-589-6039 | [email protected] 
• Section 504/Disability Coordinator: Sarah Addington, Manager of Student Disability Services | 253-589-5755 | [email protected]