Senior Lead Digital Product Manager - Salesforce Marketing Cloud - Executive Director

About this role:

Wells Fargo is seeking a Senior Lead Digital Product Manager to act as a Product Owner as well as subject matter Expert for one of our enterprise Marketing Platforms & Execution Delivery product team, who will support the evolution and implementation of key capabilities in the Marketing Email Platform. 

In this role, you will:

Partner with Product Managers and Product teams to define business requirements and solutions to meet objectives. Ensure feature requirements are within our business standards and guidelines and align to our business strategy and objectives

Communicate, collaborate, and negotiate with key stakeholders (value stream leaders, business groups and control groups)

Create, manage, groom, and prioritize the Product Feature backlog and work with the Product Area team as well as Scrum teams to plan stories for upcoming sprints

Be accountable for feature deliverables and KPIs. Monitor and measure progress on feature delivery and sprint team velocity. Review metrics to measure value and identify opportunities for improvement

Effectively manage risks and imp=es, and long-term goals for highly complex business and technical needs across a functional area within the Digital environment

Lead the strategy and resolution of highly complex and unique challenges requiring in-depth evaluation across multiple areas or the enterprise

Deliver solutions that are long-term, large-scale and require vision, creativity, innovation, advanced analytical and inductive thinking

Coordinate highly complex activities and guidance to others

Provide vision, direction and expertise to senior leadership on implementing innovative and significant digital business plans, programs and initiatives which have significant impact

Strategically engage with all levels of professionals and managers across the enterprise

Serve as an expert advisor to leadership

Required Qualifications:

7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

7+ years of experience with Agile methodology and Scrum framework experience with at least 3 of those years operating as a Product Owner. Hands-on experience with Agile practices and frameworks (e.g., Kanban, Scrum, etc.) and workflow and collaboration tools, such as Confluence, Jira

7+ years of hands-on functional knowledge of Email Marketing platforms predominately with Salesforce Marketing Cloud

Experience in Scaled Agile, product management/ development, program management, strategy, marketing and/or related position in a consumer-oriented, technology-dependent environment in financial services or related industries

Ability to manage large-scale initiatives and effectively partner with stakeholders across business and technical teams

Comfortable with ambiguity and facilitating discussions to explore the best possible solutions and possess the ability to lead

Desired Qualifications:

Subject Matter Expert in Salesforce Marketing Cloud, backed by certifications

SAFe certified POPM or alternative Product Management certifications

Ability to execute in a fast paced, high demand, environment while balancing multiple priorities

Ability to synthesize data, to form a story and align information to contrast or compare to industry perspective and historical business trends

Ability to work effectively in a team environment and across all organization level, where flexibility collaboration and adaptability are important

Strong analytical skills with high attention to detail and accuracy

Creates and maintains product / systems documentation and proactively monitor & manage project schedules and deliverables

Posting End Date: 

1 Sep 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.