Marketing and Communications Associate

The Marketing & Communications Associate is responsible for providing brand management support and assisting with the implementation of marketing, public relations, advertising and promotional strategy for the organization. 

This role encompasses two major activities: branding and marketing as well as communications. 

In the brand and marketing arm, the incumbent will, among other things, coordinate initiatives that are in line with the marketing strategy to ensure that the company’s brand message is consistent across all marketing channels, including social media, advertising, and product packaging. 

In the communications arm, the incumbent will be expected to manage the company’s external and internal communications. The incumbent will be expected to promote a positive public image and control the dissemination of information on the company’s behalf.

Responsibilities

Marketing responsibilities:

• Collaborate with cross-functional teams: Work closely with all teams to ensure that marketing campaigns align with overall business objectives. You will also collaborate with external partners, such as advertising agencies and media outlets, to develop and execute campaigns.
• Coordinate media relations activities including writing press releases and media alerts, maintaining a digital news archive, and participating in strategic communication efforts.
• Coordinate events (virtual and in-person).
• Maintain a thorough understanding of brand guidelines.
• Maintain a thorough understanding of product-specific messaging and brand procedures.
• Work hand in hand with marketing agencies to develop and implement campaigns, curate and disseminate content on social media channels.
• Staying current with industry trends: You will need to stay up to date with the latest marketing trends and technologies to ensure that the company’s marketing campaigns remain relevant and effective.

Communications responsibilities:

• Developing and implementing effective corporate communication strategies.
• Managing internal and external communications.
• Drafting content for mass media or company website.
• Managing the company’s social media channels.

Requirements

Education

• Diploma or Bachelor’s Degree in Marketing, Communications, Business Administration, Digital Marketing, Advertising, Public Relations, or a related field.

Experience

• Minimum of 1 year of relevant professional experience in marketing, brand management, digital marketing, communications, or a related role.
• Demonstrated experience in developing, implementing and evaluating integrated marketing strategies and campaigns.
• Proven experience in market research, customer insights, competitor analysis and marketing performance measurement.
• Strong understanding of digital marketing channels, social media, content marketing, SEO, paid media and marketing funnels.
• Demonstrated ability to use marketing data, analytics and consumer insights to inform strategic decision-making.

Skills

• Must be a creative-minded self-starter who can multi-task well. 
• Creative thinking: Ability to think creatively and develop innovative marketing campaigns that resonate with the target audience.
• Analytical skills: Ability to analyze data and metrics to measure the effectiveness of marketing campaigns.
• Project management skills: Ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency with Canva, Adobe Creative Suite including Photoshop, InDesign and Illustrator is an added advantage.
• Must have social media and web site content management experience. 
• Event management and organization experience is preferred.