Legal Marketing & Business Development Specialist

Description

The Marketing & Business Development Specialist works closely with the Marketing & Business Development Manager to support, conceptualize, and execute marketing initiatives across our multi-state footprint. This role serves as a trusted partner to regional practice group leaders and attorneys. The ideal candidate functions with a high degree of autonomy, seamlessly blending corporate business development strategy with high-end creative execution to ensure the firm’s brand, proposals, and digital presence remain highly competitive.

Requirements

• Business Development & RFP Support: Collaborates with the Marketing & BD Manager and practice group leaders to pursue new business opportunities. Synthesizes complex information to draft and refine multi-state Requests for Proposals (RFPs) and pitches, ensuring compliance, formatting excellence, and strategic positioning.
• Graphic Design & Visual Brand Development: Conceptualizes, designs, and updates visual assets for digital and print media  using Adobe Creative Suite (Photoshop, Illustrator, InDesign) to maintain firm brand guidelines.
• Content Generation & Professional Writing: Authors and edits copy for marketing campaigns, practice area descriptions, firm announcements, client alerts, internal communication, and legal insights. Works with attorneys and paralegals to write, update, and deploy professional, consumer-facing biographies.
• Digital Strategy & Social Media: Maintains and updates the firm’s website and develops engaging social media content. Exercises discretion regarding scheduling,  engagement strategies, and analytics tracking to maximize firm visibility  under the general direction of the Manager.
• High-Impact Presentations: Conceptualizes and structures complex, client-facing presentation decks using Microsoft PowerPoint, translating intricate legal concepts into scannable, persuasive graphical presentations.
• Budget Support:  Assists the Manager with tracking marketing expenditures, ensuring vendors, sponsorships, and external events align with budgetary allocations.
• Other duties as assigned

Qualifications & Requirements

• Experience: Minimum of 5 years of progressive corporate marketing and business development experience (experience within a law firm).
• Education: Bachelor’s degree in Marketing,  Communications, Business Administration, Graphic Design, or relevant experience.
• Technical Proficiency: Advanced, portfolio-demonstrated adeptness of Adobe Creative Suite (Photoshop, Illustrator, and InDesign), advanced functions of Microsoft PowerPoint, and savviness in Microsoft Word and Excel.
• Skills: 
  • Exceptional copywriting, line editing, and proofreading skills; 
  • Excellent written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm;
  • Excellent organization skills;
  • Strong attention to detail and ability to follow instructions with a high degree of accuracy;
  • Ability to work concurrently on a variety of projects and requests;
  • Strong time management skills and sense of urgency to requests, along with the ability to work under pressure and to meet deadlines; and
  • Ability to anticipate problems, find solutions, and prioritize work accordingly.

The hiring range for this position is $80,000 - $105,000 annually, commensurate with experience. 

Applications for this position will be accepted through November 23, 2026.