Enterprise Director of Digital Marketing

About Us

HEI manages an unparalleled portfolio of leading full-service branded hotels and luxury and lifestyle independent hotels across the U.S. We are the acknowledged experts on upper-upscale, luxury, and premium select-serve hotels in urban, super-suburban, and destination locations. At HEI, we recognize that our enormous success is solely the result of our greatest asset: Our People. Where people work is a choice. Against that choice, our greatest obligation is to ensure day in and day out that our associates have the compensation and benefits they deserve and industry leading tools, training and support that they need to excel. At HEI, simply said, we honor the privilege of our associates choosing us by investing in and making them more valuable.

Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!

We value U.S. military experience and invite all qualified military candidates to apply.

Compensation

Salary Range: $100,000.00 - $115,000.00 Annually

Tipped/Service Charge Eligible? No

Discretionary Performance Bonus Eligible? Yes

Overview

The Enterprise Director of Marketing is responsible for managing all areas of public relations, all PR and Marketing information on websites, digital marketing and programming and brand/collateral identity. This position will be based remotely supporting 3-4 hotels at a time.

Job Responsibilities:

Public Relations

• Build strategic partnerships (link building campaign)

• Coordinate with operations & reservations teams to build packages and source add-ons

• Coordinate Press Release approval and distribution

• Field media inquiries and conduct on-site media tours

• Create press kits for visiting media and develop targeted media amenities

• Communicate presence of in-house media to hotel teams

• Attend and coordinate photographers for high-profile events on-site at supported hotels

• Supervise on-site video/photo shoots

• Participate in weekly PR calls/meetings

• Save all incoming clips and maintain clip books

• Monitor CVB PR leads

• Maintain log of past high-profile guests

• Prepare Image disks

Digital Marketing

• Develop and advertise promotions on each hotel's home pages

• Conduct SEO conference calls

• Responsible for ongoing maintenance and monitoring of hotel websites and third party websites

• Responsible for managing hotel's Social Media pages 

Programming and Advertising

• Create and manage annual programming calendars

• Develop, plan, and market monthly property activations 

• Create and implement advertising calendar

• Maintain advertising insertion orders/P.O.s

• Provide art direction and responsible for all advertising and marketing campaigns

• Coordinate email blasts for each hotel to extend promotional reach

• Accommodate field advertising requests

• Coordinate all outgoing ads (both web and print)

Hotel Responsibilities

• Attend weekly Sales meetings and staff meetings

• Communicate PR/marketing initiatives to key members of hotel staff

• Provide support to hotel team members as needed

• Performs any other job related duties as assigned.

Qualifications:

• Must have experience as a Director of Marketing or Marketing Manager at a hotel.

• 3+ years of past public relations/marketing experience.

• Essential prior experience in the field of hospitality with specific experience in public relations.

• Ability to work varying schedules to reflect the business needs of the Hotel.

• Ability to multitask.

• Ability to leverage Brand and enterprise processes and systems to support compliance, identify trends and support execution of strategies.

• Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.

• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.

• Ability to effectively communicate and influence key leaders in the organization.

Benefits

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.