Sr. Manager, Global Consumer Insights

Job Overview

The Senior Manager, Consumer Insights will serve as a core partner and consumer advocate for Hasbro’s Global Play and Commercial teams, focusing on the Action Brands, Fashion, and Preschool portfolios, with responsibility for brand and franchise strategies, product innovation, and go-to-market planning. This individual brings wide-ranging and well-developed skills in quantitative and qualitative primary research, secondary data review, project oversight, and a consultative approach. You will take initiative in shaping research priorities, addressing issues, proposing recommendations, and promoting the use of insights with stakeholders.

We want someone enthusiastic about Hasbro’s brands and curious about what drives consumer behavior. Joining the Consumer Insights team, you will have the opportunity to represent the consumer’s perspective. You will boldly apply data and insights to support teams in enhancing business decisions that expand our brands and introduce winning products.

Location and Work Arrangement

This role is based at our Boston, MA, United States office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Act as the consumer advocate within the Action Brands, Fashion, and Preschool portfolios, guiding brand strategy, product development, forecasting, entertainment planning, and marketing decisions.
• Working with the Director, prioritize business questions and requests across audience, category, brand, entertainment, product, creative, and commercial needs.
• Proactively develop and deliver insights agendas aligned to strategic brand goals, development gates, commercial milestones, and go-to-market planning.
• Develop and coordinate many custom and standardized research programs, such as foundational consumer learning, audience segmentation, brand tracking, product and package testing, messaging and campaign testing, and purchase journey research. Present findings through research reports and offer strategic advice to brand and creation teams.
• Provide strategic storytelling and presentations that scale up to senior levels, distilling complex consumer findings into clear, compelling narratives that drive confident business decisions.
• Champion the adoption of AI-powered research and insights tools across the insights team. Actively experiment with new approaches, build proficiency in AI-assisted synthesis, analysis, and storytelling. Help the team adopt new AI-enabled ways of working.
• Model standards for quality and actionability in research plans and deliverables. Provide guidance and mentorship to junior team members. This role does not have direct people management responsibilities.
• Confidently advocate for the consumer perspective and decisions based on insights. Share a clear, evidence-based point of view with collaborators, even when it challenges conventional thinking or the current direction.

What You'll Bring

• At least 10 years of relevant experience, or equivalent demonstrated experience, in consumer insights or market research, ideally including several years working with children's or fan products, entertainment, and/or gaming.
• Extensive knowledge in quantitative and qualitative insights techniques, such as segmentation, product testing, volumetrics, creative asset evaluation, and purchase journeys.
• Outstanding skill in crafting engaging stories using data and insights, General Manager (GM)-level presentations.
• Experience translating advanced analytics into insights – e.g., choice modelling, segmentation, driver analysis, price elasticity – with support from vendor partners and Analytics, Insights and Measurements (AIM) peers.
• Strong problem diagnosis and definition skills.
• Excellent prioritization and project oversight capabilities.
• High-level analytical and critical thinking skills.
• Excellent interpersonal, written, and verbal communication skills.
• Proficiency with Microsoft Office 365 tools and navigating Power BI dashboards.
• Passion for the toys & games category.
• BA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related field.

What Sets You Apart

• An MBA, other advanced degree, or additional education in consumer insights or analytics; equivalent experience will also be considered.

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Wizards of the Coast Who We Are – Wizards of the Coast

Equal Opportunity

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.

Notice Regarding Hasbro’s use of AI in the Recruitment Process

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.

How it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.

Human oversight: Talent Matching supports — but does not replace — human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.

Greenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results.