Vice President, Content Lead

Position Summary

TCW is seeking a Vice President, Content Lead to own the firm's content marketing function and shape how TCW communicates its investment expertise across institutional, intermediary, advisor, and broader public audiences. This role turns market intelligence and investment perspectives into distinctive, timely, and compliant thought leadership across written, audio, video, web, social, and email channels. It also strengthens executive communications by helping senior leaders articulate clear, consistent points of view for key internal and external audiences.

 

Content is central to how clients and prospects understand TCW's point of view. The Content Lead will participate in investment meetings, identify the themes that matter most, and translate those insights into editorial programs that strengthen TCW's reputation, support commercial priorities, and build sustained audience engagement. The role combines editorial judgment, investment fluency, executive partnership, message discipline, and hands-on creation.

 

Essential Duties

• Own and execute TCW's enterprise thought leadership and editorial content strategy across macro perspectives and investment themes spanning Fixed Income, Alternatives, and Equities, in support of business priorities across investment vehicles, client segments, and global markets.
• Serve as a strategic editorial partner to senior executives, developing executive messaging, speeches, talking points, bylined articles, presentations, video scripts, Q&A materials, and other communications for high-visibility internal and external moments.
• Build and maintain executive narrative frameworks and message platforms that connect TCW's investment expertise, business priorities, and brand voice across audiences and channels.
• Participate in investment meetings and other forums with CIOs, portfolio managers, research professionals, and senior leaders to identify key themes, emerging ideas, and timely opportunities for thought leadership.
• Translate investment discussions and market intelligence into differentiated thought leadership, articles, commentaries, executive narratives, scripts, and campaign concepts.
• Own and maintain the enterprise editorial calendar, coordinating priorities, production, approvals, and distribution across TCW.com, social media, email, video, podcasts, executive channels, and sales enablement channels.
• Host and shape TCW digital content (e.g. webcast, video, and podcast programming), including developing episode concepts, preparing guests, conducting interviews, and partnering on production and promotion.
• Conduct interviews with senior leaders, investment professionals, clients, or external experts, as appropriate, to surface compelling perspectives and create channel-ready content.
• Develop signature content franchises and recurring series that build audience loyalty and establish a clear TCW point of view.
• Write, edit, and curate long-form and short-form content while preserving accuracy, clarity, consistency, audience relevance, executive voice, and brand standards.
• Partner across Marketing, Distribution, Product, Digital, Web, Social, Brand, Corporate Communications, and Compliance to deliver integrated storytelling and coordinated executive communications across channels.
• Manage the end-to-end content compliance workflow and ensure content aligns with applicable requirements and TCW brand standards.
• Advance SEO and content discoverability in partnership with Marketing stakeholders, using performance insights to inform editorial decisions.
• Establish KPIs and report on reach, engagement, conversion, and contribution to brand and commercial outcomes using Yext, Conductor, Google Analytics, Seismic, HubSpot, and native dashboards.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Finance, or a related field.
• 8+ years of experience in content strategy, editorial, executive communications, corporate communications, or thought leadership within financial services or asset management.
• Deep understanding of investment markets, products, and institutional, intermediary, and wealth audiences.
• Exceptional writing, editing, interviewing, and storytelling skills, with the ability to make complex investment ideas clear without losing precision.

Professional Skills Qualifications

• Demonstrated ability to counsel and partner with senior executives, CIOs, portfolio managers, and subject matter experts, including developing materials for high-visibility communications.
• Experience owning editorial calendars and orchestrating content across web, social, email, audio, video, executive, and sales enablement channels.
• Working knowledge of SEO, content discoverability, measurement, and data-informed editorial planning.
• Strong judgment, discretion, organization, stakeholder management, and ability to manage multiple high-profile priorities.

Desired Qualifications

• Advanced degree or CFA charter.
• Experience supporting executive visibility, speeches, media preparation, employee communications, or major client and industry engagements.
• Experience hosting podcasts, moderating conversations, or conducting on-camera or recorded interviews.
• Fluency with HubSpot, Seismic, Google Analytics, Conductor, Yext, or comparable MarTech and analytics platforms.

Estimated Compensation:

Base Salary: For NY/CA based position, the base salary range is $145k-$175k. This represents base salary range only.

Other Compensation and Benefits: In addition to base salary, employees are eligible for a discretionary bonus and a comprehensive benefits package designed to support you and your family, invest in your health and wellbeing, and help build long-term financial security. Benefits include medical, dental, and vision coverage, retirement benefits, and paid time off. These benefits reflect our commitment to supporting the health, wellbeing, and long-term financial security of our employees and their families.

 

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