Marketing Assistant

Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.

Job Purpose

Support the work of the Marketing team on all work directed at planning and executing the marketing campaigns against set targets and budgets. Collaborate and work with other teams within Group Marketing.

Responsibilities

Marketing Planning | MARKETING, BRAND AND EVENTS
Contribute information to marketing and campaign plans.
Coordinating the Marketing campaign calendar and ensure
that all campaigns are executed timeously. Checking and
trafficking the sign-off process on all creative development
of campaign materials, such as emails, SMS, app
notifications, etc. Coordinate the campaign code process
(aka as VDNs), from requesting the campaign codes, to
ensuring they’re on the campaign management system and
ready for campaign deployment. Check and test all
campaign codes are active on all systems/platforms, e.g. test
hyperlinks on campaign emails, SMS’, Facebook ads, and
any other campaign channel to ensure the leads from those
hyperlinks are received and recorded on internal systems.

Marketing Execution | MARKETING, BRAND AND EVENTS
Use the marketing system and protocols to deliver mostly
routine support services. Assist with customer service
response protocol to ensure all responses to queries and
complaints (online, email, sms) are appropriate, timeous and
consistent. Coordinate and ensure all Cost Estimates and
Invoices are signed and distributed to the correct person/
department. Assist on a variety of ad-hoc marketing and
communication initiatives, as needed.

Marketing Campaign Development | MARKETING, BRAND AND EVENTS
Carry out supplier and contract management tasks to
support advertising/promotion/other marketing campaigns.
Assist in compiling briefs to internal and external service
providers, e.g. creative brief to the internal creative studio;
data request brief to Data Science and Analytics, creative
brief to external agencies. Create emailers on the Email
Service Provider, e.g. Mail Chimp, Everlytic. Create SMS
campaigns on SMS Service Provider, e.g. SMS Portal.

Marketing Communications | COMMUNICATIONS
Assist with the development and delivery of marketing
communications to support the business plan and increase
retention and customer lifetime value.

Stakeholder Engagement (Internal) | STRATEGY AND PLANNING
Support stakeholder engagement by arranging actions,
meetings, and events. Compile campaign briefs to call
centre and operations to ensure that all call centre agents
are timeously advised of new campaigns and that required
product training has been completed.

Data Collection & Analysis | DATA AND ANALYTICS
Extract relevant data from information provided by others,
and input it into spreadsheets or standard formats. Assist in
tracking all campaign reports from Email Service Provider,
SMS Service Providers, Telephony systems, and any other
software tool, or otherwise, used for the execution of the
tactical campaigns. Ensure management and trafficking logs
with other internal departments such as IT, Digital
Development team.

Personal Capability Building | PEOPLE - LEARNING AND DEVELOPMENT
Develop and maintain excellent process or technical skills,
develop and maintain an understanding of relevant
technology, by participating in assessment and development
planning activities as well as formal and informal training and
coaching.
Capability incorporates the different skills, behaviors, and competencies that matter most for success
at work.

Organisational Capability Building | PEOPLE - LEARNING AND DEVELOPMENT
Provide instruction and informal advice to less experienced
colleagues within the team to develop their skills.

Education

Grade 12/ SAQA Accredited Equivalent (Essential) Businessrelated qualification (Advantageous) (Required)

Experience

2-3 years' experience in a business-related role (Essential); Experience working within a Financial Services Industry (Advantageous)

Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.