Community & Marketing Liaison

Description

Position Summary

The Community & Marketing Liaison will develop relationships with referral sources, residents and their families, as well as community organizations. Provides feedback and recommendations for program development and quality improvement initiatives. Develops and maintains excellent relationships with all stakeholders including residents, family members, staff and the community. Strengthening community involvement through promotion of volunteerism among members of the community and residents.

Essential Functions

•  Be familiar with the needs of older adults and their families and offer solutions.
• Support and build the brand of Tree of Life Personal Care Home, LLC.
• Design and develop marketing strategies to build relationships in the community.
• Represent Tree of Life Personal Care Home, LLC, at networking activities approved by the VP of Operations.
• Develop and execute social media campaigns.
• Coordinating, scheduling and giving family and/or potential resident tours.
• Connect with senior centers, other Personal Care Homes, churches, and social workers who often encounter families in need of care.
• Educational outreach hosting free workshops on topics like dementia care, fall prevention, or navigating senior living options, positioning Tree of Life as a trusted resource.
• Responsible for developing and executing referral-driven marketing strategies to increase occupancy and strengthen Tree of Life’s reputation.
• Orients residents and/or family to home services, join them for lunch/dinner to get to know the resident.
• Accurately generate required reports and documentation of marketing activity including weekly schedule, marketing action plan, activity log, etc.
• Takes an active role in developing the marketing plan and budget with VP of Operations by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
• Assist with planning and implementing marketing events that promote the facility to potential Residents and volunteers.

The above requirements are representative of minimum knowledge, skills, and abilities. To perform this job successfully, the individual will possess the ability and aptitude to perform each duty proficiently.

Requirements

Educational and Other Requirements

• Associate degree in recreational therapy or similar degree preferred.
• Prior marketing experience preferred.
• Experience in activities planning with older adults is preferred.
• Experience and interest in working with older adults.
• Experience in volunteering.
• OSHA regulations – MSDS sheets and procedures.
• Fire and safety procedures.
• Food handling regulations, ServeSafe certification is preferred.
• Must be a team player and have the ability to establish working relationships both internally and externally.
• Experience with local community groups preferred.

Physical Requirements

The physical requirements represent those that an associate must meet to perform this job’s essential functions successfully. Reasonable accommodation for individuals with disabilities to perform the essential functions may be available. 

While performing the essential functions, the associate is sitting, standing, walking, lifting, carrying, talking, hearing using repetitive motion and use of manual dexterity most of the time while frequently, pushing, pulling, climbing, balancing, stooping, kneeling, crouching, crawling, reaching, handling, grasping, and feeling.

The associate may be exposed to extreme cold, heat or temperature changes and possible atmospheric conditions and moderate noise. The associate must have the ability to exert force with little physical effort and for light and frequently medium work.

Other information to consider:

The job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description and other duties as assigned might be part of the job.  

This job description does not constitute an employment contract; the employment relationship between Tree of Life Personal Care Home, LLC and the employee is an at-will relationship.

This position is considered a safety sensitive position, which means the employee’s job performance can affect the safety of the employee and others. Job performance under the influence of alcohol or drugs could lead to physical injury or death to the employee, other employees, or members of the public at large. Therefore, employees must be able to perform the job responsibilities without causing a threat to co-workers, to the workplace, or to the public at large. 

OAPSA required FBI Fingerprints, National Sex Offender Registry, PA State Criminal History, PA Child Abuse and Physical assessment are required prior to hire and required every five years. Physical assessments will be required every two years.

A valid PA Driver’s License with acceptable driving history is required.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.