Marketing Manager, Partnerships and eCommerce

VCA Canada Animal Hospitals

Location: Calgary, Alberta

Reporting: Vice President, Communications

Job Type: Full Time

Role: Hybrid (3 days in office and 2 remote)

The Marketing Manager, Partnerships and eCommerce is responsible for managing and executing VCA Canada’s partner and e-commerce initiatives. As the primary day-to-day contact for partners, this role supports and strengthens relationships to ensure initiatives meet client and organizational needs. This role collaborates with internal and external stakeholders to ensure the seamless execution of marketing programs. Budget management, post-campaign reviews, and ROI analysis are key components of the role to ensure optimal execution and effective use of resources. Key responsibilities include:

Strategic Partnership Leadership

• Manage day-to-day partner relationships and requirements related to marketing and e-commerce initiatives.

• Develop and execute comprehensive partner marketing proposals, ensuring activities align with VCA Canada’s annual strategic initiatives.

• Design and implement VCA Canada programs that enhance the client experience and spotlight partner offerings.

• Partner with the Mars Veterinary Health (MVH) Commercial team to lead and support the RFP process for VCA Canada partners.

• Manage partner budgets and funds reporting, working closely with Accounting to support AP/AR processes.

• In partnership with the MVH Commercial team, develop and lead quarterly partner check-ins.

• Establish standardized reporting and consistent performance measurement for partners.

E-commerce Growth and Enablement

• Champion and execute the VCA Canada e-commerce strategy.

• Manage the day-to-day relationship with the e-commerce vendor.

• Partner with the e-commerce vendor on platform enhancements and client experience improvements.

• Represent VCA Canada as the liaison between partners and the e-commerce team. Review and approve partner promotions to ensure they meet client needs, align with the VCA Canada brand, and can be executed effectively.

• Develop a monthly calendar of e-commerce initiatives.

• Provide metrics and reporting to support budgeting and forecasting processes.

• Serve as the primary point of contact for hospital and client issues related to e-commerce.

Stakeholder Management and Communication

• Coordinate communications related to partner programs and promotions for internal stakeholders.

• Coordinate and execute operational requirements (both e-commerce and partner programs) in partnership with external stakeholders such as (but not limited to): Operations, Legal, Accounting, IT.

• Serve as the primary liaison between Medical Operations and partners to coordinate partner participation in continuing education programs.

• Coordinate and execute internal communications related to e-commerce initiatives.

• Partner with Hospital Operations on partnership opportunities and requests.

Continuous Improvement, Innovation & Ecosystem Connectivity

• Stay connected with VCA Animal Hospitals in the United States and Mars Veterinary Health (MVH) programming and initiatives for potential scalability and localization opportunities.

• Foster a culture of innovation, accountability, and cross-functional collaboration.

• Actively participate in cross-functional initiatives to strengthen ecosystem connectivity and share best practices.

Qualifications

• Bachelor’s degree in business, marketing, or communications.

• 8–10+ years of marketing experience.

• Highly adaptable, with the ability to shift priorities and lead new initiatives in response to evolving business needs

• Exceptional writing, editing, and consulting skills, with strong communication, collaboration, and conflict-resolution capabilities and the ability to influence stakeholders at all levels.

• Experience negotiating with external vendors, with a proven track record of managing complex, organization-wide programs and strategic partnerships.

• Experience in budget and accounting processes.

• Demonstrated experience with project management and the ability to manage multiple projects at once.

• Understanding of campaign evaluation and ROI.

• Experience working with regulated industries.

• Veterinary industry experience is preferred.

• Spoken and written French is an asset.

What We Can Offer You

• RRSP 5% Employer Group Match Program

• Health spending account

• Continuing education benefits

• Referral bonus rewards

• Paid Time off

• Benefits Package Employee assistance program

• E-tools to assist with meditation, better sleep, exercise, and focus

• Virtual health care (tele-medicine) offering quick access to quality care

• Gym on site

• Parking

Our Awards

• Alberta's Top Employer 2026

• Canada's Top Employers for Young People 2026

• Great Place To Work 2026

Our Story

VCA Canada is a network of veterinary hospitals, with our head office in Calgary, Alberta, committed to positively impacting pets, people, and local communities for nearly 45 years. We have compassion for the neighbourhoods we serve and every pet within them, not just those we see in our hospitals. Every VCA Canada hospital location takes pride in its legacy of excellence, earning the trust of pet owners by delivering the highest quality of medicine to keep pets happy and healthy.

In 2017, VCA Canada became part of the Mars Veterinary Health family of brands, solidifying an even stronger commitment to ensuring the strength and stability of the veterinary profession and our commitment to pet parents nationwide. VCA Canada is also passionate about providing an industry-leading Associate experience to over 4,000 Canadians employed across the country. In 2026, for the third year in a row, we were named one of Alberta's Top Employers, which recognizes organizations whose head offices are located within the province and lead their industries in offering exceptional places to work. Additionally, we were selected as one of Canada's Top Employers for Young People 2026, which recognizes employers across Canada that lead their industries in offering exceptional places to work and programs for young people starting their careers.

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