Our client is a fast-growing, well-funded Series A beauty and consumer goods brand based in the Los Angeles area. With a nationally recognized founder and a loyal and expanding customer base, they are building the financial infrastructure to support their next phase of growth. They are seeking their first VP of Finance — a strategic FP&A leader who will own financial planning, analysis, and strategic finance, work directly with the CEO and investor group, and grow into the CFO role as the brand scales. Day-to-day accounting is handled by an experienced external finance partner, so this role is focused entirely on forward-looking finance, business intelligence, and strategic decision support. 

Own all FP&A functions including bottoms-up annual budgeting, monthly rolling forecasts, cash flow modeling, and variance analysis with actionable insights.

Serve as the primary financial business partner to the CEO — translating financial data into strategic decisions on growth, profitability, and capital allocation.

Prepare and present monthly financial reporting packages, board decks, and investor updates to the executive team and investor group.

Manage ABL relationship and bank compliance reporting including covenant tracking and lender communications.

Build and maintain financial models to evaluate new business opportunities, channel expansion, wholesale initiatives, and strategic investments.

Develop KPI frameworks and financial dashboards to give the executive team real-time visibility into business performance across DTC and wholesale channels.

Manage data integrity of financial reporting systems including SaaS tools and internally maintained databases.

Partner with the external accounting team on month-end close review, audit preparation, and tax compliance — overseeing rather than executing the accounting function.

Build financial processes, reporting infrastructure, and standard operating procedures to support a scaling organization.

Prepare quarterly board and investor packages and lead special finance projects as required by the executive team.

Oversee payroll review, insurance, contracts, and key administrative financial functions in partnership with external support.

12-15 years of progressive finance experience with a strong FP&A and strategic finance focus — this is not a controller or accounting-heavy role.

CPA required. Big 4 or public accounting background strongly preferred as a foundation.

Industry background in consumer packaged goods, beauty, wellness, or retail DTC is highly preferred — candidates with this background will be prioritized.

Proven ability to build financial planning infrastructure from the ground up in a lean, high-growth environment.

Deep expertise in budgeting, forecasting, cash flow management, scenario modeling, and board-level financial reporting.

Experience managing or supporting an ABL facility and lender relationships.

Comfortable being the sole finance leader — a builder who thrives without a large team around them and is excited to hire and develop one over time.

Proficiency in FP&A planning tools such as Adaptive Insights, Anaplan, Prophix, or similar. NetSuite preferred for ERP. QuickBooks and Excel proficiency a plus.

Highly analytical, data-driven, and an exceptional communicator who can translate complex financial data into clear business insights for non-finance stakeholders.

Strong cross-functional business partner with executive presence and the ability to influence decisions at the CEO and board level.

Base salary $200,000 - $225,000 depending on experience.

Performance bonus up to 20% of base salary.

Equity: 0.25% vesting over 4 years — meaningful upside in a well-funded, high-growth celebrity-founded brand.

Clear and committed path to CFO as the company scales and the finance function grows around this person.

Hybrid work model: 2-3 days in the Culver City, California office per week.

Unlimited PTO.

Medical, dental, and vision coverage.

Company product gratis.

Creative, collaborative, and entrepreneurial team culture at an exciting stage of growth.