Account Manager Global Marketing Communications

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.

Overview

Reporting to the Account Team Lead, this role is responsible for supporting and guiding the positioning, messaging and channel strategies as well as all marketing communications assets and integrated communications plans for assigned Global Marketing franchise teams and corresponding products.

Hands-on global position responsible for managing all project requests through the Global Marcom process. Acts as a strategic partner to Global Marketing which includes supporting with value propositions, positioning and messaging, integrated communications strategies across target audiences (HCP, Patient, General Public, others), collateral creation, approval, channel strategies, dissemination and tradeshows. Works globally, liaising with partners across Smith+Nephew to ensure understanding of key market and customer factors and aligns communications approach and asset toolbox accordingly. Assets can include digital and print brochures, technique guides or surgical techniques, advertising, video, animations, digital assets and social media, among others. Collateral creation includes copywriting of headlines and body copy as well as storyboards. Acts as brand manager, ensuring S+N appropriate branding approach.

Aligns project priorities in line with business and franchise focus, needs and deadlines. Acts as the liaison between the creative department, related departments and the client with regards to providing production schedules, critical milestones and general updates. Continuously interfaces with the Digital Asset Management to ensure projects follow the proper workflow and approval processes. Ensures accuracy and maintenance of literature inventory including online literature ordering system. Ensures that all projects are delivered on time and on budget.

Key Responsibilities:

• Responsible for guiding the positioning, messaging and channel strategies for Global Marketing franchises teams and corresponding products (15%)
• Project Management (25%)
• Collateral creation including copywriting and storyboard development (20%)
• Liaise with creative team (10%)
• Continuously interfaces with the Digital Asset Management (DAM) System to ensure projects follow the proper workflow and approval processes (10%)
• Ensures maintenance and distribution of collateral and toolboxes on a global level with an integrated approach (5%)
• Ensures global approach by interacting with the regions and countries (5%)
• Global tradeshows (10%)

Education: Bachelor's degree in business, marketing, communication, PR, or closely related field

Experience & Competencies:

• Solid understanding of integrated marketing communications as a subject field including theoretical concepts
• Omnichannel marketing with a focus on digital
• Advanced project management skills
• Stakeholder and agency management
• Copywriting and creative understanding
• Ability to work in a dynamic matrix organization
• High interpersonal skills, goal oriented, hands-on, flexible, creative
• Proficient presentation skills
• Strong Microsoft Office skills
• 5+ years in marketing communications, communications, PR, marketing or closely related field
• Experience in a global organization or global exposure/experience preferred
• Medical device marcom and agency background a plus
• Digital communications experience a plus
• Physical demands: NA. Minimal travel: 1-2x per year

You. Unlimited.  

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.    

• Inclusion and Belonging ​- Committed to Welcoming, Celebrating and Thriving on Belonging, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/
• Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement  
• Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day  
• Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program  
• Training: Hands-On, Team-Customized, Mentorship  
• Extra Perks: Discounts on fitness clubs, travel and more!

The anticipated base compensation range for this position is around $125,000 USD annually. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location. It is not typical for an individual to be hired at the high end of the range for their role at Smith + Nephew. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. In addition to base pay, we provide competitive bonus and benefits, which include medical, dental, and vision coverage, 401k, tuition reimbursement, medical leave programs, parental leave, and generous PTO, paid company holidays annually and 8 hours of Volunteer time and a variety of wellness offerings such as EAP.

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.