Manager Marketing

Overview

About Amaterra

Amaterra Winery brings together exceptional wine, culinary experiences, and genuine hospitality in the Pacific Northwest. With distinctive destinations in Portland and Bend and an expanding hospitality portfolio, Amaterra is committed to creating memorable guest experiences through thoughtful service, creativity, and a passion for bringing people together.

The Marketing Manager will play an important role in supporting the continued growth of the Amaterra brand and its hospitality experiences.

 

Amaterra Winery is seeking a creative, motivated, and highly organized Marketing Manager to oversee the daily execution of marketing initiatives across our Portland and Bend locations.

This is a hands-on position for a marketing professional who enjoys creating content, managing digital platforms, executing campaigns, and collaborating with hospitality teams to drive measurable business results.

The Marketing Manager will be responsible for social media management, email marketing, website content, digital promotions, event marketing, and brand communications. The position will also coordinate outsourced graphic design and creative services to ensure consistent, high-quality marketing materials.

Working closely with Sales, Events, Food & Beverage, Winery Operations, and leadership, this individual will help increase brand awareness, drive guest visitation, generate event leads, support wine club growth, and strengthen Amaterra's market presence.

Responsibilities

Digital Marketing & Social Media

• Manage daily social media activity across relevant platforms, including content creation, scheduling, posting, engagement, and performance tracking.
• Develop and maintain monthly content calendars aligned with business priorities, seasonal promotions, and special events.
• Create engaging written, photographic, and video content highlighting Amaterra's wine, culinary experiences, events, and hospitality offerings.
• Manage website content updates, event listings, promotional pages, and other digital communications.
• Monitor online engagement, website traffic, and campaign performance to identify opportunities for improvement.
• Coordinate digital advertising campaigns and promotional initiatives as directed by Sales & Marketing leadership.

Email Marketing & Guest Engagement

• Develop, build, schedule, and execute email marketing campaigns supporting dining, events, wine experiences, and seasonal promotions.
• Maintain segmented email lists and customer databases to improve targeting and engagement.
• Track email campaign performance, including open rates, click-through rates, conversions, and revenue impact where measurable.
• Collaborate with operations and wine club teams to support guest retention, repeat visitation, and membership growth.
• Identify opportunities for targeted marketing campaigns that generate incremental business.

Event, Restaurant & Winery Marketing

• Work closely with Sales and Events teams to promote weddings, corporate events, private dining, social events, and special experiences.
• Execute marketing campaigns designed to generate qualified leads and support event revenue goals.
• Develop promotional content and campaigns to increase restaurant reservations, winery visitation, and seasonal business.
• Support marketing initiatives for wine club programming, member events, and special winery experiences.
• Coordinate cross-promotional opportunities between Portland and Bend locations.
• Assist with promotional planning and marketing execution for new hospitality offerings and future developments.

Brand Management & Creative Coordination

• Maintain consistent brand messaging and presentation across digital, print, and on-property marketing channels.
• Serve as the primary coordinator for outsourced graphic design projects, including creative briefs, content direction, revisions, and deadlines.
• Coordinate the development of marketing collateral, advertisements, promotional flyers, brochures, menus, and sales materials.
• Organize and maintain photography, video, marketing assets, and brand resources.
• Ensure all marketing materials reflect Amaterra's premium positioning and hospitality standards.

Marketing Planning & Collaboration

• Execute marketing initiatives outlined in annual and seasonal marketing plans.
• Collaborate with property leadership to identify promotional needs, revenue opportunities, and business priorities.
• Maintain comprehensive marketing calendars and coordinate campaign timelines across departments.
• Support local partnerships, community outreach, public relations, and promotional opportunities.
• Assist with marketing budget tracking, vendor coordination, and campaign reporting.
• Provide regular updates on completed initiatives, upcoming campaigns, and marketing performance.

Qualifications

Required

• 2–4 years of experience in marketing, digital marketing, hospitality marketing, or a related field.
• Hands-on experience managing social media platforms and developing engaging content.
• Experience creating and executing email marketing campaigns.
• Familiarity with website content management and digital marketing platforms.
• Excellent written communication, editing, and organizational skills.
• Ability to independently manage multiple projects, priorities, and deadlines.
• Strong attention to detail and a proactive, solutions-oriented approach.
• Ability to work collaboratively across departments while taking ownership of assigned initiatives.

Preferred

• Experience in hospitality, wineries, restaurants, luxury brands, or event venues.
• Experience with email marketing platforms, website content management systems, Google Analytics, and Meta Business Suite.
• Basic photography, video creation, and content editing skills.
• Experience coordinating outsourced creative vendors or marketing agencies.
• Understanding of event marketing, guest acquisition, and hospitality revenue drivers.
• Bachelor's degree in Marketing, Communications, Hospitality, or a related field, or equivalent experience.

Key Measures of Success

• Consistent and timely execution of marketing campaigns and promotional calendars.
• Increased social media engagement, website traffic, and digital visibility.
• Growth in email database engagement and marketing-driven conversions.
• Increased awareness and qualified leads for private events, weddings, and corporate business.
• Effective marketing support for restaurant reservations, winery visitation, and wine club growth.
• Consistent brand presentation and efficient coordination of outsourced creative projects.
• Demonstrated contribution to overall revenue and business objectives.