Marketing & Community Relations Coordinator

Description

Overview:

The Marketing & Community Relations Coordinator provides essential operational, administrative, and project support to the Vice President, Director of Marketing & Community Relations. This hybrid role assists in executing the Bank’s integrated marketing, communications, digital, and community relations in alignment with the Bank’s strategic plan.

The Coordinator supports marketing campaign execution, reporting, digital activity tracking, vendor coordination, and budget management. Additionally, the role assists with the Bank’s corporate giving, scholarship, and community activities by coordinating contribution workflows, documentation, communication, and event logistics, and volunteer management.

This position ensures both marketing and community relations programs run efficiently, remain well documented, and reinforce the Bank’s brand, visibility, and community impact.

Primary Accountabilities / Responsibilities:

Marketing (45%)

Operations & Project Coordination

1. Marketing Project Plan — Traffic marketing requests to ensure projects are prioritized, tracked, and completed on schedule.
2. Cross functional liaison — Coordinate communication between Marketing and Retail, Digital Banking, Operations, Facilities, Risk & Compliance, and C Suite.
3. Meeting coordination — Coordinate and prepare marketing meetings with internal partners and external vendors.
4. Campaign execution support — Prepare campaign briefs, research, follow ups, scheduling, and coordination of deliverables.
5. KPI tracking — Support daily, weekly, and monthly reporting of marketing, digital, and creative performance metrics.
6. Merchandising procurement — Source and coordinate branded merchandise and promotional items.
7. Maintain organized archives of marketing materials, press releases, and digital content.

Communications & Digital Support

1. Support social media efforts by assisting with digital content development and coordinating the social media calendar, including ideation and publishing of content across LinkedIn, Facebook, and YouTube.
2.  Perform updates to website content, social media posts, and digital assets in coordination with agency partners.
3. Assist with Annual Report, Corporator and Employe Handbook through coordination, documentation, and reporting.

Budget & Vendor Management Support

1. Budget reconciliation —Prepare monthly and quarterly reconciliations, GL monitoring, and invoice tracking.
2. Coordinate with vendors to obtain quotes, timelines, deliverables, and invoices.
3. Support compliance with review workflows by sending materials for approval and maintaining documentation.
4. Assist in maintaining updated marketing, website, and social media procedures.

Community Relations (40%)

1. Contribution request workflow — Coordinate intake, tracking, and communication of contribution awards or declinations.
2. Assist with documentation and reporting for CRA aligned activities in partnership with the CRA Officer.
3. Support coordination of sponsorships, charitable events, and community partnerships.
4. Maintain accurate records of community engagement activities, partner communications, and event outcomes.
5. Scholarship program — Provide administrative support for the Bank’s scholarship program, including communication, tracking, and committee preparation.
6. Prepare materials for the Scholarship and Charitable Contributions Committees.

General Responsibilities (15%)

1. Stakeholder communication — Support communication between Marketing, Community Relations, and internal/external stakeholders.
2. Maintain organized documentation, trackers, and shared files for both marketing and community relations.
3. Complete additional tasks assigned by Marketing leadership.

Requirements

Knowledge/Skills/Experience Requirements:

• 2-3 years of experience within a marketing team or similar environment.
• Strong organizational skills with the ability to manage multiple concurrent projects.
• Ability to be resourceful, work independently with direction and follow through.
• Creative problem solver able to respond to time sensitive issues with sound judgment.
• Excellent written and verbal communication skills with proactive follow up.
• Proficiency in Microsoft Office and adaptability to new technology platforms.
• Detail oriented with strong tracking, reporting, and documentation capabilities.

Work Environment/Physical Demands/Condition Requirements:

Busy office environment, with moderate noise: computers, printers, phones and light traffic. Must be able to focus and not be easily distracted. Must be able to sit for at least 70% of the workday. Some movement is required to retrieve files, etc. Must be able to see computer screen and read documents. 

Equipment Used:

General office equipment: Computer, Telephone, Mobile devices, Scanner

Compliance:

Satisfactorily completes all required compliance training and complies with all regulations which apply within the scope of the position.

Information Security:

Responsible for actively protecting the confidentiality of customer information and computer systems used in the bank by:

• Remaining alert to and reporting malicious or suspected malicious email.
• Participating in training opportunities to ensure continued protection of customer data.
• Provide feedback where possible to help improve the Bank’s security culture.

Responsible for maintaining confidentiality of all sensitive information.

Benefit Offerings: 

401k plan, health insurance package, H.S.A. contribution, bank paid life insurance, wellness reimbursement, tuition reimbursement, PTO, Volunteer PTO, flexible work schedules, hybrid work roles, employee recognition program and career path coaching.

Annual Salary Range: $52,800 - $67,414.50

The base salary range displayed represents the expected budget for this position at the time of posting. Actual compensation packages are finalized at the offer stage and are determined by a variety of factors. The starting salary will be based on the following, but not limited to, the candidate’s specific work experience, job-related knowledge, education, specialized skills, certifications, and internal pay equity across our current team.

Torrington Savings Bank is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis prohibited by law. The Bank considers applicants for all positions without regard to disability, military/veteran status, or any other legally protected status, and is committed to providing equal opportunities in terms of its recruiting and hiring practices. 

Applicants requiring reasonable accommodation in the application process should notify Human Resources. 

Torrington Savings Bank participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.A.

EOE/AA/D/V 

Torrington Savings Bank is a drug free workplace.