PPC Specialist

Are you an experienced paid media marketer who values an inclusive and collaborative working environment? If so, then this might be a role for you! We’re working with an established digital agency as they look to hire a Senior Paid Media Specialist.

The Role

This is a genuinely hands-on position, combining campaign strategy and execution across a varied portfolio of eCommerce and lead-generation clients. You’ll manage campaigns with budgets ranging up to six figures a month, so you’ll need to be comfortable adapting your approach to different levels of investment, commercial objectives and account complexity.

Google Ads will sit at the heart of the role. You’ll take ownership of campaign planning, builds, optimisation and testing across Search and Performance Max, using data to improve return, reduce acquisition costs and identify opportunities for growth. You’ll also work across paid-social platforms including Meta and LinkedIn. While experience across both search and social would be ideal, the business is open to someone whose strongest expertise sits within Google Ads and who is keen to develop further across paid social.

You’ll work closely with the agency’s Account Managers, who lead the overall client relationships, while acting as the paid-media specialist during client calls. You’ll present results, explain performance clearly, recommend next steps and help clients understand how their campaigns support their wider commercial and marketing objectives.

There is also the potential for this person to mentor, develop or lead members of the PPC team. The exact scope will depend on the experience and strengths of the individual appointed, so the business is open to both an established people manager and a highly credible senior specialist ready to take their first step into leadership.

The agency has ambitious plans to grow its paid-media offering, so this is an opportunity to influence how the channel develops. You’ll be encouraged to bring ideas, challenge existing approaches, experiment with new tools and help the wider team continually improve its work.

Skills and Experience

• Several years’ hands-on paid-media experience, ideally within an agency environment.
• Strong Google Ads knowledge, including campaign structure, keyword research, bidding strategies, budget management and optimisation.
• Experience across paid-social platforms such as Meta and LinkedIn, or a genuine interest in developing this area.
• Strong analytical skills and the ability to translate campaign data into useful commercial recommendations.
• Experience managing multiple client accounts, objectives and budgets.
• Confidence contributing to client meetings as the technical paid-media specialist.
• Experience with campaign reporting, A/B testing and ongoing performance optimisation.
• Google Analytics knowledge would be beneficial.
• Performance Max experience would be advantageous.
• An interest in AI and how it can be used to improve the quality and efficiency of paid-media work.
• A collaborative, low-ego approach and a willingness to share your knowledge with others.
• Agency experience is preferred, although strong in-house candidates will also be considered.

Benefits

Depending on your level of experience and breadth of platform knowledge, there is a salary on offer here of up to £50k. Alongside that, you will be entitled to an annual bonus of up to 10% of your basic salary which is based on company and individual performance. Holiday entitlement starts at 23 days but increases up to 30 days. There’s huge opportunity here for progression, as well as a genuinely inclusive and collaborative working culture. This is a hybrid role and you will be expected to work in the office in Cheltenham 3 days a week.

Sound Good?

If you’re an experienced paid-media specialist who enjoys combining hands-on campaign delivery with strategy and client collaboration, we’d love to hear from you. Get in touch with Stacey for the finer details.