PPC Specialist

FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as  Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards  and U.S. Search Awards.  FirstPrinciples Growth is part of FirstPrinciples Holding Company.

Meet your Team Members

Matt Umbriac, Partner and Head of Client Services

Pushkar Sinha, Partner and Head of Client Operations

Ameet Mehta, Partner and Head of Growth

About the role:

As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients). 

Key responsibilities:

• Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising )
• Coordinate with Internal Creative, SEO, and Web Development teams.
• Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation, Ad copywriting

Desired Experience:

Technical Skills

• Experience in Saas, eCommerce-based projects
• Experience in managing Google Partner Network Program
• Experience in marketing automation tools
• Proficient in using Google Ads Editor
• Shopping Ads & Feed Management + Optimization
• Display & Video Ads Experience: Youtube, Google Display, Programmatic
• Google Tag Manager 
• Call Tracking / Offline Conversion Integrations
• Ability to provide creative direction to designers & copywriters
• Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter
• Conversion Rate Optimization (CRO) experience
• Landing page creation platforms - Unbounce or similar platforms
• Experience in behavior analytics - hot jar etc.
• Experience in marketing automation and attribution platforms - HubSpot etc.

Soft Skills

• Looking to advance one’s career rather than merely looking for a job to pay the bills
• Someone looking to become 1% better and make others around them better
• Deep empathy with team members and customers
• Deep organization when it comes to writing
• Taking the initiative and raising your voice to improve everything from content to processes.
• Working remotely requires a person to be open.
• Emotional toughness. What does not break you makes you stronger.