Content Writer

Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industry-leading efficiency and eBPF-powered sensors, Upwind delivers comprehensive capabilities - including agentless cloud posture discovery, real-time threat protection, and integrated API security. We're in a period of significant growth. There's an enormous amount to build, improve, and shape - and every hire changes the trajectory of the company.We're looking for a Content Writer to be the voice of Upwind: blogs, technical deep-dives, threat research write-ups, website copy, campaign assets, and the content that gets Upwind cited when buyers ask AI assistants about cloud security. You'll turn complex runtime and cloud security concepts into content that security engineers respect and CISOs act on.This is a hands-on, high-ownership role. You won't wait for a perfect brief. You'll interview the researcher, write the draft, publish it, see how it performs, and make the next piece better. You'll report to the Head of Content and work day-to-day with Product Marketing, Growth, Design, Threat Research, and Sales. It's an individual contributor role today, with room to grow as the content function scales.We work AI-natively. We expect you to reach for AI tools by default to research, outline, draft, edit, and repurpose content at a pace that would have needed a team of five two years ago, while keeping a voice that's sharp, accurate, and human.What You'll DoOwn the content engine. Plan, write, and publish a steady flow of blogs, technical articles, guides, eBooks, and whitepapers on cloud security, runtime protection, CNAPP, Kubernetes, and API security.Translate deep tech into clear stories. Work closely with our researchers, engineers, and product team to turn technical findings, product launches, and threat research into content that's accurate, readable, and worth sharing.Write for the full funnel. Partner with Growth and Product Marketing on landing pages, website copy, email nurtures, ads, case studies, and sales enablement assets. Every piece should have a job and a goal.Own organic and AI visibility. Write and optimize content for SEO and LLM citation, so Upwind shows up when security engineers and CISOs search Google or ask AI assistants about cloud security.Keep the voice consistent. Shape and protect Upwind's tone across every channel, from a LinkedIn post to a 20-page report.Build an AI-native content workflow. Use AI tools across research, drafting, editing, and repurposing so one strong idea becomes a blog, a social thread, a webinar script, and a sales one-pager.Measure what matters. Track how content performs on traffic, engagement, rankings, and pipeline influence, and use that data to decide what to write next.Stay close to the buyer. Talk with Sales and customers, understand the questions security teams ask, and write content that answers them better than anyone else.