Regional Marketing Manager

Overview

Bio-Rad is looking for a Senior Regional Marketing Manager (m/f/d) to lead marketing strategy and execution for our Immunohematology, Quality Systems and Immunology portfolios in Germany.In this role, you apply deep product and market expertise to develop and execute marketing plans that are tailored to German customers, drive sustainable growth, and align priorities with our German sales teams. You work closely with your manager in the Marketing Organization, the Sales teams and Brand & Marketing Communication Organization to bring global strategies to life at a local level.

The position is permanent, full-time and remotely based in Germany at any location with good access to the Munich office with sales and back-office functions.

 

How You’ll Make an Impact: 

• Develop and implement annual marketing plans for the German market across the 4 Ps (Product, Place, Promotion, Price) with focus on Immunohematology and Quality Systems, in line with global product marketing strategy
• Maintain in-depth, up-to-date knowledge of Bio-Rad's product portfolio, applications, and the German diagnostics market to support Sales and Marketing
• Drive sustained sales revenue growth by executing local strategies and tactics responsive to German market conditions and competitive dynamics; partner closely with German sales representatives and managers on high-potential accounts
• Gather and act on market intelligence and Voice of Customer (VOC) insights from key accounts; monitor competitors and market shifts; and share insights with your manager and Global Marketing teams
• Conduct localized competitive analysis (SWOT, Mekko) and identify strategic opportunities
• Enable the German sales team with global value propositions and messaging adapted to local positioning; develop marketing collateral and support field execution
• Manage marketing budget for Germany, ensuring activities remain within plan and reporting on ROI
• Support product launches and expansions in Germany in collaboration with Global Marketing and cross-functional teams
• Build and maintain relationships with key German customers, thought leaders, and industry influencers
• Willingness to travel within Germany (up to 50%) and occasionally internationally

 

What You Bring:  

• Bachelor's degree required; Master's degree or equivalent in a related field preferred
• 8+ years of experience in diagnostics marketing; experience in sales and/or application support is a plus
• Strategic mindset, effective communication skills and strong business insight required
• In-depth knowledge of Immunohematology and/or Quality Systems products, technologies, and applications
• Fluent German (written and spoken) and strong business English required
• Proven ability to plan and execute marketing activities that drive product adoption, with strong accountability and follow-through
• Experience working cross-functionally with Sales, Global Marketing, and Marketing Communications teams

 

Who We Are: For 70 years, Bio-Rad has focused on advancing the discovery process and transforming the fields of science and healthcare. As one of the top five life science companies, we are a global leader in developing, manufacturing, and marketing a broad range of high-quality research and clinical diagnostic products. We help people everywhere live longer, healthier lives. Recently voted a Best Place to Work, Bio-Rad offers a unique employee experience with collaborative teams that span the globe. Here, you are supported by leadership to build your career and are empowered to drive change that makes an impact you can see. 

  

Benefits: Bio-Rad offers a comprehensive compensation program to attract, motivate and retain qualified employees. In addition to a competitive annual salary paid in 13 installments, our employees benefit from a variety of social benefits. Employees can gauge their contribution to the company's success through the annual performance review and bonus programs. In addition, Bio-Rad offers 30 days of paid vacation per calendar year as well as vacation pay. Our digital time-tracking system also allows for maximum flexibility through time off in lieu or compensation for accumulated overtime.

 

EEO Statement: Bio-Rad is committed to equal opportunity and inclusion in the workplace. Given equal qualifications, applicants with severe disabilities will be given preferential consideration  

  

Agency Non-Solicitation: Bio-Rad does not accept agency resumes, unless the agency has been authorized by a Bio-Rad Recruiting Representative. Please do not submit resumes unless authorized to do so. Bio-Rad will not pay for any fees related to unsolicited resumes.