Commercial Director

Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.

Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.

Key Responsibilities

Commercial Strategy and Performance

• Develop strategy and practical actionable solutions to grow the retail and wholesale network
• Proactively develop and manage the network – both internal boutiques, and with retail partners to ensure increased visibility and profitability
• Build and implement local strategies to develop sales, marketing, CRM and seamless client experience
• Establish and implement local marketing & communication strategy together and associated budget, to grow brand awareness in Thailand
• Lead retail projects, including but not limited to the implementation of new retail boutique opening, and refurbishment

• Monitor and share updated reports on competitor’s new boutiques, marketing activities, sales trend & events with HQ and Southeast Asia office
• Partner with HQ and Southeast Asia team to ensure that Retail, Wholesale, Operations, Marketing and Communications are delivered with excellence and within Maison’s guidelines

Client Development

• Propose and monitor local marketing initiatives and programs, to recruit new clients and nurture communities of the brand
• Create a consistent pipeline of initiatives to drive client acquisition, engagement, and increased client return rate
• Champion a clienteling mindset and have an entrepreneurial drive to drive new business initiatives
• Build and develop strong relationships with our VICs

P&L Management

• Profit and Loss ownership; propose and implement an annual budget
• Monitor the right implementation of budget expenses and follows-up of the retail and wholesale sales, proposing corrective action if necessary

Team Management and Development

• Lead and manage the boutique and office team
• Engage and motivate a team focused on delivering excellence and development by exemplifying the values of care, enriching communities, efficient accountability, and continuous improvement
• Identify, develop and retain talents

Operations

• Manage merchandising allocation & assortment for Retail, Wholesale and Travel Retail network.
• Ensure that Brand’s customer service and repairs are done in a timely manner; manage these processes using the support of Regional Shared Services, if appropriate
• Ensure that appropriate reporting is provided to Headquarters, in terms of sales analysis and finance

Training

• Organize and conduct regular training sessions for own team members, for retail partners’ staff
• Identify the training needs, and discuss with South East Asia team on specific training needs 

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